Branding — a Client-Driven Brand Refresh for the REALTORS Association

By September 6, 2017Marketing

We are fortunate to have had a long-term relationship with our area REALTORS®  association. They don’t need us all the time, but sometimes there’s a project, or a training, or a one-time PR or communications need we can jump in and provide. We were excited when the CAAR team told us they were looking for an update to language about what the association offers, i.e. messaging, and a new brand identity to support that messaging. We pulled in graphic design partner Yellowfish to collaborate and exceed our client’s expectations.

The messaging that resonated with the group is:

CAAR is Your Gateway to More

  • Knowledge
  • Influence
  • Solutions

Knowledge builds more credibility, business, and revenue. Influence results from collaboration among REALTORS®, local government, and community.
Solutions and tools  keep you indispensable.

Once we gained consensus from a group of association leaders, we could move into the design phase, creating the logo, and other graphic representations to use in social media, in print, and on large banners.

Our client, Ali DiGuardo, CAAR’s director of marketing and communications had this to say: “We are extremely pleased with the logo and associated marketing pieces. We originally showcased the logo, value proposition, proof points, and imagery during our June General Membership Meeting, and have received great feedback from members. The new logo is a true representation of CAAR and how it supports its membership of over 1,000 REALTORS® and 400 support staff and affiliates.”

It was a fun project and a great collaborative effort. It’s great to see our work come to life in a popular local brand.

 

Leave a Reply