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Social Media

To All Ye in a Job Search Panic

By | Social Media | 2 Comments

Hi there!

I know you’re freaking out because you thought you’d have a job by now. But what’s really happened is that you’re at the bottom of a hill looking up, and you’re not really sure now how you’re going to get to the top because that hill just keeps getting bigger.

I get it.

I hear how you’ve been “networking,” by asking people to coffee and lunch, asking to pick the brains of others (what are you, a zombie?).

I want you to stop a second. Back up. Google Thyself. Do you like what shows up? Have you paid attention to it? Do you have a LinkedIn profile? Are you proud of it? Is there nothing, or not much at all to find? That says something, too, you know.

Here are 12 Things to Do on Your LinkedIn Profile Today. 

What are you doing with your resume? Is it searchable? As in, is there an online version of it? Have you bought the domain that is your full name? Do that. It’s inexpensive. And then put your resume on it. I promise there’s someone you know who can help you with this. Ask a high school kid.

You’ve done all that? Great. Now, start working on what I call the “Five a Day” plan. FIVE. Reach out to (see in person, call, write a letter, send an email, text, bake a pie and deliver it) five people for help in your job search. Five. A day. Seriously.

Expand your thinking. Be open to new ideas. Perfect is the enemy of great and other buzzy workplace platitudes. Just get in there and stop panicking.

There’s a lid for every pot. Go find your lid.

Then come back here and tell me how you found it.

 

True LinkedIn Confessions

By | Social Media | One Comment

I just got a notification that read, “Christopher Long would like to connect with you on LinkedIn.”

Now, it’s not completely ludicrous that Superbowl winner, New England Patriot, and former St. Louis Ram Chris Long would want to be connected to me. We have met, after all, when I worked on the media relations for Champion Brewing Company’s collaboration Waterboys IPA.  We live, in the off-season, in the same town. I saw him at the gym just last weekend.

If you’re still not sure to whom I am referring, this guy:

 

Chris Long

 

Still, I saw the notification and I said …

Get. Out.

GET. OUT.

And, like a SCHOOL GIRL, thought, “He remembered me!”

And then I clicked through to LinkedIn.

Not him.*

Sigh.

 

 

*Apologies to this Christopher Long, whom I have not met. He probably gets mistaken for the other guy all the time.

 

Does Blogging Still Work for Business? Marketers say Yes

By | Social Media | 2 Comments

I spoke to the local chapter of the American Marketing Association last night. Many of the people in the audience represent small businesses and are often the sole marketers in their organization. There were varying levels of experience with blogging, but for the most part, they were all trying to get a handle on how to get the work done.

I’ve had business owners question whether blogging or as I prefer to call it, publishing your own content online, is still worthwhile and relevant. I really believe it is, based on measurable evidence of client engagement, traffic, and lead generation. In the research I did for the most up-to-date statistics, I found the following infographic from Digital Information World.

  • Small businesses with blogs see 126% increase in generation of leads
  • The average company that blogs gets 97% more inbound links
  • 78% of businesses that blog daily (I KNOW) have acquired business through their blog

Part of what we do is help businesses figure out the best blogging strategy for their business and a way to get the work done. I’m interested in learning what other people think about blogging for their business, what successes they’ve had and what challenges they face.

Beware the Default Message When Building Local Business

By | Social Media | One Comment

There’s a new business development and professional networking tool on the scene: Alignable. What makes the tool different from LinkedIn or other social tools is its focus on connecting local business representatives. Here’s the message I received today to connect with someone on the platform:

 

This is a fine message, in general. The problem is that I’ve known the sender for about ten years. We’re connected in about a dozen ways and have done business together before. That’s a pretty common story for the majority of people in business in my local network. This message comes across as not only ridiculous but offensively impersonal. The default settings of these tools ALWAYS make it easy to blanket your contact list with the same default introductory message in an effort to build your network quickly. Don’t do it. You run the risk of having the opposite effect.

What to Do When You’ve Been an Idiot in the Past

By | Social Media | One Comment

Were you an idiot, once upon a time? (“Yes.”) Did you share your idiocy publicly, say, via social media? (Hangs head, “yes.”) Are you an idiot now? (“NO!”) Well, good. There’s hope for you.  The internet in my immediate geography is buzzing over some old tweets from a person who is now in elected political office. Wait. That could be misconstrued. Not recent tweets from our president-elect — OLD tweets from a city councilor. It’s different.

The tweets are offensive and the owner of the account has since apologized publicly (on Facebook) and is no doubt, hoping this issue goes away.

The wonderful and for some, terrifying thing about social media is that it allows people to publish their thoughts freely and without editing. That can be pretty hard for people who don’t possess an internal filter and who have thoughts that are offensive to others. And if you’re a person who cares about your reputation, or has thin skin, or who wants to craft a certain persona, it might be wise to stay away from social media altogether.

If it’s too late, however, and you were an idiot in the past, but you’re MUCH BETTER NOW, proceed with caution. Know that people will be watching you now more than ever before, and that for those who want you to be successful, they want to see you proving how authentic you are by continuing to share your thoughts. Could you be an idiot again? Possibly. But that’s the beauty of an unfiltered form of media — the real person behind the account can come shining through.