Category

Social Media

5 Reasons Not to Be a LinkedIn Hater

By | Communications, Social Media | 2 Comments

 

 

I was in a client meeting not long ago when the use of LinkedIn was mentioned.

“I hate LinkedIn,” a meeting participant said. Here’s why I think that’s a mistake:

1. Search plays a big role in the management of your reputation. When someone googles your name, (particularly if your name is unusual) your LinkedIn profile does appear.

Whether you like it or not, if you have created even an incomplete profile, it will show up in search engine results. If you have no profile at all, you are only frustrating the person who is trying to locate you (and what if they have a really great business deal or offer to extend to you; what then?)

2. Recommendations are third-party endorsements that say that you are who you say you are. Think about it; you wouldn’t hire someone to do plumbing or painting at your home without a referral from someone else, right? It speaks highly of you and your business to have a few recommendations from clients and colleagues visible in your searchable profile. (They’re also good to read if/when you’re having a really bad day.)

3. Avoid that awkward blind-date scenario by allowing a new business contact (with whom you’re meeting for the first time in person) to see you and know a bit about you beforehand. It’s a courtesy in today’s business world, and expected. A fully completed profile should have a photo of you so if you’re meeting for coffee, your contact will know who to look for.

4. Maybe it’s not you (maybe it is), but someone in your company is responsible for website traffic. Give them a leg up by listing the company website and going the extra mile by giving it the right name instead of accepting the default settings of “My Company” and/or “My Blog.”

5. LinkedIn is easy; it’s people you know (not those you don’t or those you used to know, long ago). It’s not scary and does not have the privacy issues that Facebook often faces. No one plays games like Candy Crush or posts quizzes on LinkedIn. It is a social network designed for online business networking; that’s it. Its simplicity and clarity of mission make it an important component of your overall social media strategy, whether that strategy is personal or on behalf of your brand or company.

LinkedIn has stood the test of time and consistently added smart upgrades to remain current but true to its original purpose. Don’t hate LinkedIn; it’s there for you to use to succeed. See you there.

http://www.linkedin.com/in/marijeanoldham

 

Google to Save America with New Job Search Function

By | Communications, Social Media | No Comments

The announcement came from Google this week: Google is going to make America great again help Americans find work. Could Google, with its new job search function, pulling in job listings by geography into a user’s search results, be the tool that helps people throughout the United States find the work they seek?

As a search engine, Google has proven it is the best. Google is a full 43% ahead of its nearest competition, Bing. With stats like that, you have to wonder, why do other search engines even bother? I, for one, have never heard anyone speak of a “Bing ranking.”

The job search function is really promising. It’s rather time consuming to go from site to site (LinkedIn, Ziprecruiter, Snagajob, Glassdoor, and many more) in one’s job search. Streamlining the process can only help the unemployed or dissatisfied find their next, great opportunity faster.  In a quick test, I searched Marketing Jobs in Charlottesville and got back a solid list of opportunities, the first several the most recent and relevant, in under a second. The second page of results provided a dropdown that displayed employers and let me filter out different parameters. Pretty nifty.

It still takes the future employed persons of America following through, applying, showing up for interviews and doing a good job when they get hired, but I have hope that this will benefit some seekers to get off the couch and into the office.

To All Ye in a Job Search Panic

By | Social Media | 4 Comments

Hi there!

I know you’re freaking out because you thought you’d have a job by now. But what’s really happened is that you’re at the bottom of a hill looking up, and you’re not really sure now how you’re going to get to the top because that hill just keeps getting bigger.

I get it.

I hear how you’ve been “networking,” by asking people to coffee and lunch, asking to pick the brains of others (what are you, a zombie?).

I want you to stop a second. Back up. Google Thyself. Do you like what shows up? Have you paid attention to it? Do you have a LinkedIn profile? Are you proud of it? Is there nothing, or not much at all to find? That says something, too, you know.

Here are 12 Things to Do on Your LinkedIn Profile Today. 

What are you doing with your resume? Is it searchable? As in, is there an online version of it? Have you bought the domain that is your full name? Do that. It’s inexpensive. And then put your resume on it. I promise there’s someone you know who can help you with this. Ask a high school kid.

You’ve done all that? Great. Now, start working on what I call the “Five a Day” plan. FIVE. Reach out to (see in person, call, write a letter, send an email, text, bake a pie and deliver it) five people for help in your job search. Five. A day. Seriously.

Expand your thinking. Be open to new ideas. Perfect is the enemy of great and other buzzy workplace platitudes. Just get in there and stop panicking.

There’s a lid for every pot. Go find your lid.

Then come back here and tell me how you found it.

 

True LinkedIn Confessions

By | Social Media | One Comment

I just got a notification that read, “Christopher Long would like to connect with you on LinkedIn.”

Now, it’s not completely ludicrous that Superbowl winner, New England Patriot, and former St. Louis Ram Chris Long would want to be connected to me. We have met, after all, when I worked on the media relations for Champion Brewing Company’s collaboration Waterboys IPA.  We live, in the off-season, in the same town. I saw him at the gym just last weekend.

If you’re still not sure to whom I am referring, this guy:

 

Chris Long

 

Still, I saw the notification and I said …

Get. Out.

GET. OUT.

And, like a SCHOOL GIRL, thought, “He remembered me!”

And then I clicked through to LinkedIn.

Not him.*

Sigh.

 

 

*Apologies to this Christopher Long, whom I have not met. He probably gets mistaken for the other guy all the time.

 

Does Blogging Still Work for Business? Marketers say Yes

By | Social Media | 2 Comments

I spoke to the local chapter of the American Marketing Association last night. Many of the people in the audience represent small businesses and are often the sole marketers in their organization. There were varying levels of experience with blogging, but for the most part, they were all trying to get a handle on how to get the work done.

I’ve had business owners question whether blogging or as I prefer to call it, publishing your own content online, is still worthwhile and relevant. I really believe it is, based on measurable evidence of client engagement, traffic, and lead generation. In the research I did for the most up-to-date statistics, I found the following infographic from Digital Information World.

  • Small businesses with blogs see 126% increase in generation of leads
  • The average company that blogs gets 97% more inbound links
  • 78% of businesses that blog daily (I KNOW) have acquired business through their blog

Part of what we do is help businesses figure out the best blogging strategy for their business and a way to get the work done. I’m interested in learning what other people think about blogging for their business, what successes they’ve had and what challenges they face.