Piedmont Housing Alliance and the Redevelopment of Friendship Court

By January 30, 2017Public Relations


Our client, Piedmont Housing Alliance faces many challenges. Their mission is to help provide access to affordable housing to people in central Virginia. They do this by providing Piedmont Housing Allianceeducation to help people save, clean up their credit scores, and purchase a home. They do their homework and connect people with sources to get mortgage assistance or subsidies. They purchase, renovate, and build properties to help shrink the affordable housing gap in our community. Currently, they’re working on the redevelopment of a big community called Friendship Court, a 12-block, 150 unit, Section 8 subsidized housing development in the heart of downtown Charlottesville.

Piedmont Housing is a nonprofit organization, so they raise funds from private donors, through government funding, and through grants to support their mission. They share the information about the work their doing through an e-newsletter, a blog on their website, and for the Friendship Court project, on www.friendshipcourtapartments.com.  Both Piedmont Housing Alliance and Friendship Court Apartments have Facebook pages. They keep the public informed through press releases shared with local media, and staff stays in close communication with the residents they serve in all the properties they own or manage.

We believe that affordable, safe housing is essential for everyone in our community. We are pleased to help Piedmont Housing share the word about what they offer, raise funds to support the good work they do, and seek opportunities to tell their story.