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Marijean

Marijean Oldham (Jaggers), a social media specialist and public relations professional, is president and CEO of Jaggers Communications LLC, a strategic communications firm based in Charlottesville, Va.

WTF? Friday: Fictional Characters and their Blogs

By Media

Squarely in the WTF? category comes this bit: Woman’s Day magazine has hired the character Melanie Moretti, from the TV show Hot in Cleveland, played by Valerie Bertinelli, to author a column in the magazine.

Did you get that? The column is written by a fictional character. From television. And then printed in a magazine.

WORLDS COLLIDING!

The column, which looks like a blog to me, appears on the Woman’s Day website.

Photo credit: TV Land

The stunt (which, come ON! It totally is!) has been referred to as a “partnership” and a “crossover promotion,” as the column is the character’s actual job on the show, and is referred to during episodes.

Got that?

I personally think this practice of fictional characters writing columns, features or blogs is hokey as all get out. I don’t like it — at all.

Is it fiction?

Is it a column?

What the heck is it?

And who really writes it? Bertinelli? Her writers? I’m so confused.

What do you think?

 

Hanging with the Rotarians

By Communications, Social Media

I once infamously told Ken Mueller never to let me say I’d wake up early to get work done, if I could be doing it the night before. So here I am at dawn, (OK, a look outside the window confirms that it is actually BEFORE dawn) writing this post.

I am up early for two reasons; one, to write and two, I am speaking at a Rotary meeting at 7am.

7am people! That’s super early for me. It is, possibly, the earliest speaking gig I have ever had. I’m not even sure I can speak at that hour.

I have never been to a Rotary meeting, so I was curious to know more about the group. I know several people in this particular chapter, but it occurred to me yesterday that I don’t really know much about the Rotarians.

So I Googled (my daughter complains, “is there NOTHING you won’t Google?”) and learned that Rotary clubs meet EVERY WEEK. That’s impressive, for one, and, where I thought they were more of a business networking group, they’re actually a humanitarian organization, encouraging ethical behavior in all vocations, serving their communities and promoting peace and goodwill.

I’m impressed. I’m also viewing my friends the Rotarians, in a new light. I’m off to share information with them about how they can reach their goals with the help of social media. I’ll let you know what I learn, in return.

Believing in the Power of Technology to Help Nonprofits: Cabell Foundation and Legal Aid Justice Center

By Communications, Media, Public Relations, Social Media


Laurel HennemanToday’s guest post is by Laurel Henneman. Laurel, the Foundation Relations Manager for the Legal Aid Justice Center, in a former life was a transactional attorney for a large firm in New York City. She now lives in Charlottesville with her family, where she is active in the community and enjoys both local food and Facebook. She appreciates the invitations she has received for Google+, but says they will have to wait until her children are grown or the laundry figures out how to wash itself.

Do you believe in the power of information technology to improve nonprofits’ services, spread the word about important developments, and reach out to supporters? The Cabell Foundation does, and is providing the Legal Aid Justice Center with a $64K “challenge grant” to upgrade our systems. $136K more is needed by December 2011 to meet this challenge. Please contribute if you can, and spread the word to others who might be interested in supporting our work!

For more than 40 years, we have been meeting the civil legal needs of our low-income neighbors with a special focus on vulnerable populations, including children, immigrants, the elderly, and the institutionalized. We now face an urgent need to upgrade the information technology used by our program, in order to meet the increased needs of our clients in a challenging funding environment.

While there are currently some signs of recovery in the broader economy, there are also signs that for the foreseeable future, we should prudently prepare for a “new normal” level of doing more with less. Strategic investments in information technology (including telecommunications, case management, and e-advocacy) are essential for improving the efficiency of our work on behalf of clients, sharing the learning of our advocates with others, and reaching potential funding sources.

As you know so well, state-of-the-art tools in online advocacy now allow nonprofit organizations to disseminate information easily through email and social networking channels, and guide recipients of this information—through simple navigation and a few mouse clicks—to join their cause, contact legislators and other officials to express views on important pending issues, and donate to the continued work on causes they believe in.

Join us in investing in the future of our program and its important service to our low-income neighbors! Click here to donate, or learn more about the Legal Aid Justice Center at www.justice4all.org. If you have questions or want additional information, contact Susan Kruse: susan at justice4all.org, our Donor Relations Manager.

 

Editor’s Note: Jaggers Communications supports Legal Aid Justice Center with time, talent and dollars and we hope that you will, too.