Marketing Jargon: What does Word-of-Mouth Mean in the Digital Age?

14 years ago

When I ask businesses how new customers find them I have always heard the answer "word-of-mouth." It's still the most…

Thoughts on Rewarding Fans

14 years ago

A couple of weeks ago I felt like sending someone flowers. More specifically, I wanted to reach out and surprise…

Developing Your Brand: Simon Sinek on Great Leaders Inspiring Action

14 years ago

Mary Beth Bowen, my friend, colleague and sometimes business partner, shared this video with me and I think it's fantastic.…

Five Ridiculous Things I’ve Had To Do in my PR Career

14 years ago

I write this as a cautionary note; an open letter to college students thinking of a career in PR and…

How to Create a Good LinkedIn Summary: Six Great Examples

14 years ago

A follower from the field asked for some direction in creating a “good” summary for his LinkedIn profile. I was…