Category

Social Media

Have You Aged Out of LinkedIn?

By Social Media

Last night, I attended a lovely event at The Jefferson School to celebrate, roast, honor, and say goodbye to my dear friend Alex Gulotta, who is moving to greener pastures (California), to work (until retirement) and be nearer his grown children. I spent part of the evening talking with a fellow advisory council member’s husband who was telling me that he was thinking of scaling back his LinkedIn presence since he was nearing retirement, and was thinking about doing different small jobs going forward.

But wait! I said, rather excitedly. (These parties get me a little jazzed, and the opportunity to talk about what I do with a stranger is even better!) What about all the younger people in your network? You’ve reached a point in your career when YOU are the facilitator of future relationships, YOU are the connector, YOU are the recommend-er and endorser of others. It’s your time to give back. AND, since you’re looking for new, and different opportunities, it’s a great place to make that known and to find those new projects.

I convinced him! Right there, over a cocktail at a nice little party. And guess who’s my new connection on LinkedIn this morning?

What Happens When You Don’t Turn off your Cell Phone

By Social Media

I’ve picked up the funny little hobby of going to the movies by myself. I can see whatever I want (no matter how terrible) and I don’t have to share the popcorn. Last night, I went to see Gravity. It’s entertaining and just the escape I was looking for at the end of the weekend. After I carefully selected my seat, a group of young guys sat in the row just in front of me. One of them was texting.

We were still in the previews/commercial section and the feature film hadn’t begun, but I had my eye on Mr. Texty. I was already annoyed with his movie theater behavior. The movie started and he put the phone away, so I stopped composing all the ways (polite and decidedly not polite) I was thinking of telling him to turn it off.

About half an hour into the movie, he pulled his phone out again.

I was behind him and to the right, so I could plainly see as he checked his email (Yahoo) and texted with someone. I learned that I have the capacity for what, in some, manifests itself as road rage. For me, it’s movie rage. I mean, I shelled out eleven bucks for my entertainment. (I didn’t spring for 3-D; I rarely do). I didn’t want to put up with this guy and his phone habit. I calmed myself down and leaned forward, whispering loudly, “Would you please put your phone away?”

He jumped. And the phone disappeared. It didn’t make an appearance again and I quit seething in time. But I wondered, what is it that makes people ignore conventions like that? Do they know what impact they have on the people around them?

Earlier in the week I found myself needing some medical attention in the short term, and had the delightful experience of hanging around an Urgent Care waiting room for two hours. In this situation as well, it’s posted pretty clearly: Please turn off your cell phone. I, like most people, take this to mean don’t talk on your phone. I think checking e-mail and the like on a smartphone while in a waiting room may be the only way you keep your job and your sanity, so I approve. But I was surprised at the number of people who, HIPPA be damned, talked away on their phones, within earshot of 20 other would-be patients, freely giving away all manner of personal data.

What are these people thinking?

Maybe it’s because I’m a slightly older technology adopter. I still respect down time. I still unplug. I still reserve the right to NOT check my phone every five minutes and to sleep at night without waking up to check e-mail. And I reserve the right to, when it’s posted, and someone’s ignoring it, point out that we’re being asked to pay attention.

Girls Charged with Felony after Cyberbullying via Facebook and Text

By Social Media

I don’t mean to come across as celebrating the misfortunes of others — in fact, I’m not — but I am happy that Florida police took cyberbullying seriously. NPR reports a 14-year-old and a 12-year-old harassed a classmate, bullying her via Facebook messages and texts and in person, leading to the suicide of the victim, a seventh-grader.  Both girls have been charged with felony aggravated stalking.

As a mom of a kid who endured middle school bullying, it infuriates me how often kids tap into technology to torment others. Further, it infuriates me how little parents pay attention to what their kids are doing online. If you’re a parent who has allowed your kids to use the internet and/or a cell phone, it is your responsibility to talk to them about responsible use. It is critical that you pay attention to their posts and their friends’ posts. It is NOT OK to shrug off social media as “something kids do” and think that you don’t need to know how to use these tools and, further, teach your children how to use them properly. It’s just way too easy for kids to feel anonymous and safe doing something terribly wrong online, simply because not enough of the right people are paying attention.

If you don’t know enough about online tools to keep up with your kids, get some help. Take a class or watch an online tutorial. Ask a friend. Ask me! But don’t let your kids be attacked virtually without anyone of authority knowing about it.

I Do Not Have Ninja Skills: What to do about Endorsements on LinkedIn

By Social Media

emersonI suspect that Ms. Caroline Emerson is just looking for her 15 minutes of fame on this blog with this question, posed via Twitter.

LinkedIn endorsements are stupid. I wrote about their lack of effectiveness back in May, 2013, when they were introduced and people were getting endorsed for skills like “manslaughter” and “beer drinking.”

The problem is, LinkedIn so persistently asks users to endorse those in their networks, that it’s inevitable that you’re going to have people endorsing you for skills you have, and skills you don’t. You don’t have to accept endorsements. That’s the first step. But in case life moves too fast and you’re not really paying attention, and you suddenly end up with endorsements you don’t want, here’s what to do. Go to Profile –> Edit Profile. Scroll down to Skills & Expertise and find the edit button on the top right. You can add or remove your existing endorsements…

skills

 

 

Or you can manage them, which enables you to get rid of the morons in your connections who have inappropriately endorsed you (if that’s the case).

manage

 

See that green check mark at the top right? If you get really frustrated with the whole thing, you can stop displaying endorsements at any time.

There you go, Caroline Emerson. I hope that helps.

Barilla’s Big Gay Mistake

By Communications, Public Relations, Social Media

Barilla_Logo_ClaimUS_RGB_posOnce again a brand is about to bite the dust over attempting to alienate a segment of its customer population. In a ridiculous statement, the chairman of the pasta company has said that they will not feature any gay families in its advertising. This has naturally created a social media firestorm of pasta-eaters banning the brand. When I see this kind of story, I can never imagine how such a moronic position happened in the first place, much less how it made it into mainstream media. barilla quote

Brand representatives are scrambling, asserting that the statement was a “mistake” and trying to retract and correct, positioning chairman Guido Barilla supports gay marriage (but not gay adoption.) In any case, he definitely doesn’t want gay people eating Barilla pasta.

#boycottbarilla is the trending hashtag, if you’re interested in following such things.

Me? I’m going for some homemade pasta.

What does Barilla need to do to fix this?

  1. Apologize! “we’re sorry for being insensitive to people everywhere who love our pasta. We definitely will have people of all genders, races, sexual orientations and pasta preferences in all of our advertising going forward,” would be a good start.
  2. Probably fire, or seriously demote Guido Barilla. He’s made that bed.
  3. Make a large donation to a gay rights organization asap.
  4.  Launch a new campaign that demonstrates INCLUSION of all people who may or may not want to eat pasta. Jeez. Is it really that hard?

I don’t know about you, but I’m really sick of politics getting in the way of my food choices.