Crown Optical (now Crown Vision Centers) is a 22-location eye health care practice in Illinois and Missouri. We have provided digital communications counsel, public relations strategy and marketing support to the business and its nonprofit organization, Crown Cares for Kids in a relationship that has lasted since 1998.
Support for annual reports, media relations and social strategy have been applied to other health care industry clients such as St. John’s Mercy Medical Center, Children and Adults with Attention Deficit/Hyperactivity Disorder, Mental Health America and the Daily Living Center, an adult day care in Waynesboro, Va.
We have been honored to be part of a team that developed social strategy for Lilly USA, the pharmaceutical manufacturer relied on our counsel and plan development as well as social media education to formulate a plan to engage with the community online.
Other pharmaceutical communications counsel includes the management of trade media relations, article and whitepaper development for oncology drug manufacturer CARBOGEN AMCIS AG and brand positioning and media relations for its parent company, the Dishman Group.
In addition to larger health-based businesses, Jaggers Communications has also supported smaller practices including two dental offices and a group of orthopedic surgeons.