Let’s just get this out of the way, first: I have a dog named after a Battlestar Galactica character. A bit of nerdishness exists on my turf. We’re not as bad as Dwight Schrute, however, who, as a fictional character, has a personal brand that is easy to define.
Dwight’s topics are, pretty consistently, bears, beets and Battlestar Galactica.
If someone were to imitate you, what three topics would they identify as “you” and your personal brand?
If you don’t know, or you aren’t sure, you might want to ask the guy at the next desk — I bet he knows.