If you live in Charlottesville and watch the news on the Newsplex, you may be familiar with the smile to the left.
This is Tara Wheeler, co-host of “Charlottesville Tonight” weeknights at 7pm on CBS19 and ABC16 and co-anchor of the 10 o’clock news on WAHU FOX27.
Last Saturday, Tara tweeted that she’d chipped a front tooth. I follow Tara, and have clients, Drs. Viglione, Haines and Bagheri with a dental practice nearby. I immediately re-tweeted and copied my clients, @cvilledentistry to see if they could be of assistance.
This started the ball rolling, with Tricia, a dental hygienist with the practice who monitors the @cvilledentistry account, leaping into action to coordinate with the dentist and an assistant.
Even though it was a Saturday, Dr. Viglione opened the office and fixed Tara’s tooth in time for her to go on air with her smile intact.
It is this paying attention — listening to the social web in your community or industry that reaps opportunities to engage, react and respond — that helps build the reputation of a business. It’s yet another example of how Twitter can be used for business and to raise awareness of what your business offers to the community.
And of course, my clients are all about saving smiles.