charlottesville pr

When PR Goes Bad

By Public Relations

PR sometimes has a negative reputation.

PR firm

The impression PR is often that PR comes into play in a crisis, that “spin” is the order of the day, with dishonest tactics that cost millions of dollars.

PR needs its own PR firm!

At our firm, public relations doesn’t take that form at all. We work hard to help grow our clients’ businesses through helping them discover their business goals, through marketing and social media strategy and execution, and by being a good partner to you in your communications efforts.

We feel pretty strongly about being truthful in our practices, and when we see another PR firm doing something dastardly, we can’t help but wonder what happens in the aftermath. We assume Bell Pottinger will cease to exist, or will re-brand itself in the near future. Or, I suppose, will attract many clients interested in the creation of false propaganda films.

Just so we’re clear: we don’t, and won’t do that. But we will help your business grow, ethically.

The Joys of Being the PR Firm Around the Corner

By Communications, Public Relations

I worked in St. Louis, Missouri for years.  17 in all, in fact. Five of those I lived in Charlottesville, Virginia. And while I loved that job, the firm I worked for, my colleagues, my clients and the work itself, traveling (and all its inevitable hassles) back and forth and not having the ability to “walk the halls” of my clients’ offices frequently wore me out. While I’m clearly a big believer in staying connected to others through social networks, I deeply value the ability to show up, to be present and to be eyeball to eyeball with people who are important to me.

At the end of 2010, after that last lonely hotel room, that last airline delay, that final unexpected layover, I quit the job in St. Louis and at the beginning of 2011 I opened my own shop in Charlottesville. I haven’t looked back since.

One of the truly great joys of working here is the ability to be present, live and in person, with our clients. A common day might include running into clients on the downtown mall, or really anywhere around town. Or learning the Gangnam Style dance from a client prospect at a mutual friend’s birthday party. Our proximity to those we serve allows us to dash, sometimes literally around the corner, to a client’s office. A client had a crisis recently and my colleague Rusty and I were able to pick up sandwiches for a working lunch and land at their office to work through the crisis management within the hour.

I’m not saying it isn’t perfectly possible to work at a distance, and we’re happy to do that, but there’s great gratification at being able to connect with those right here in our community.

On the Blog Wagon — How to Fall Off and Get Back to It

By Communications, Social Media

It was pointed out to me today that I haven’t been blogging much at all. And a lack of blogging for me means a lack of Twitter or Facebook interaction and a general sense of missing-in-action for my followers and for me, personally as well. I miss it, and being busy with client work, while true, is not an acceptable excuse. Writers’ block doesn’t suffice as an excuse and isn’t the case, either. It just happens, once in awhile. My appetite wanes, I guess.

So how to re-energize the process?

I’m mixing up my content by adding a couple of contributors: Jaggers Communications team members Rusty Speidel and Erika Gennari have recently contributed blog posts. I’m also thinking philosophically about what content I want to post, categorically, and thinking about reorganizing categories to reflect the firm’s capabilities. I also know from a look at analytics that the more personal I am in my posts, the more reflective about my business or the more fired up I am about a particular communications issue, the larger the audience.

You guys sure like it when I get pissy.

So I’m considering all of that, and working on getting back to posting much more often.

Suggestions, demands and questions will be entertained by the management. Comment below.