charlottesville tomorrow

Fostering Community Conversations in Education and with Media

By Communications, Media, Social Media

It was a really exciting week for the Jaggers Communications team. On Tuesday, we hosted area leaders in education communications in a roundtable discussion that was so inspiring and gratifying. We’re big fans of education and fostering good digital citizenship so it’s exciting to be part of the evolution of our community adopting social media from students to parents to faculty and administration.

Last night we held a tweetup — a public gathering of folks who know one another from social platforms (mainly Twitter) but have not necessarily met “in real life.”

The purpose of the tweetup was to introduce members of the Charlottesville media to those in the social media community and generate discussion about the intersection of social and traditional media. As members of the community who depend on news organizations and who often represent or help generate news ourselves, it’s important to foster healthy discussion about transparency, timeliness, and how evolving technology affects our ability to both consume and produce news.

Our panelists, from left to right included (that’s me, in the purple, moderating): Brian Wheeler from Charlottesville Tomorrow, our co-host for the event, Rick Sincere, columnist at Examiner.com, Graelyn Brashear, news reporter for C’ville Weekly, Amanda Williams, executive producer, NBC29, Travis Koshko, chief meteorologist, the Newsplex, Carter Johnson, anchor/reporter at the Newsplex and Nate Delesline of Work it, Cville, the Charlottesville Business Journal and Daily Progress.

We had such great feedback from both events this week and are excited about planning future conversations.

Tweetup with the C’ville Media — Tonight! #Meetthecvillemedia

By Communications, Media, Social Media

Tonight at 5pm, we’ll be gathering at CitySpace http://charlottesvillearts.org/cityspace/ for a fun and informative Tweetup — a Tweetup with a purpose. For those of you playing the at home game, you know we tried to hold this even a month ago and there was a power outage that forced us to cancel it at the last minute. That makes me even MORE excited to be finally hosting tonight’s event. Here’s the skinny:

Meet the faces behind the Twitter handles at this free, casual event hosted by Charlottesville Tomorrow and Jaggers Communications!

Charlottesville Tomorrow  and Jaggers Communications are bringing people in our community together to inform and engage in this unique event. Tweet-up with members of the media and the local Twitter community. 5pm — 7pm Thursday, July 12 at CitySpace. This event is free and open to the public. Refreshments will be served.
We will be moderating a short panel discussion about the intersection of traditional media and social media; how news is delivered and travels in our community. Joining us for the discussion will be:
Join us for some fun discussion, interesting people and a little food and beverages. See you at 5pm! If you can’t make it, follow along virtually with #meetthecvillemedia on Twitter.

Meet the Media, C’ville ***POSTPONED***

By Media


The members of the media in Charlottesville are really curious: who are these local people using Twitter  to follow them? Who are the Facebook fans of local TV, newspaper, radio and other news sources? Why do they engage with the media and one another using social platforms?

At the same time, members of the community seem to enjoy engaging with members of the media online (either on Twitter or Facebook) so much, that it seems only natural to move that conversation from the online space to “In Real Life.”

So we’re taking the conversation to CitySpace! Along with our friends from Charlottesville Tomorrow, Jaggers Communications is conducting an experiment:

  1. What happens when you put members of the media in the room with their fans and followers?
  2. What kind of discussion ensues when the online conversation goes offline?
  3. What would the community say to media, and the local media say, when addressing the community, about how social media is used in Charlottesville?

Let us know if you plan to come, and invite others here: http://twtvite.com/meetthecvillemedia

Community Conversations: The Face of Charlottesville Tomorrow

By Communications

This post is part of a series, “Community Conversations” featuring people responsible for the socialization and communications for their businesses. If you’re interested in contributing a post for this series, contact me at mjaggers at jaggerscommunications dot com

My name is Jennifer Marley, and I’m the Community Engagement Coordinator for Charlottesville Tomorrow.

Charlottesville Tomorrow is a non-profit, non-partisan community news platform. We cover growth, development, and local political issues facing the Charlottesville-Albemarle area. These stories are published to our site and, through a ground-breaking partnership, printed in The Daily Progress; but after that, what happens to them? That’s where I come in.

I take the content, boil it down so I can understand it (as a newbie to this community, sometimes that takes a while!), then broadcast it to our community in ways that are specific to the issue, the audience, and our strategy. For example, I may take a story that we publish to our site and share it on Twitter by posing a question; post it to Facebook and tag a group that is involved; print up doorhangers and canvas a neighborhood that is affected; and make it the subject of our monthly-ish News n’Brews events. Each tool we use has specific strengths and weaknesses, and so we try to use them to maximize their strengths. I strive for specificity and strategy with everything I share.

One of the most fun parts of my job is sharing who we are. When I was first hired, I launched a reader survey to take a general temperature check on how our community perceived us. Something I heard over and over from readers was that they were interested in the people behind Charlottesville Tomorrow – which makes perfect sense to me. We’re a small community, and while it would be nice to think we can hide behind all our fun tech toys and just broadcast content, people want to connect with other people. For some readers, making that personal connection might be a gateway to our content. So I encourage our reporters to share stories they’ve written across their own social networks; I work on getting them in front of our community at events and as speakers; and we have fun sharing what’s happening around the office across our social media platforms.

We believe this area is special and we cover what we cover because we want it to stay that way. Finding ways to make that content affect people personally is important, and that’s what I work towards every day!

Connect with Jennifer and Charlottesville Tomorrow on Twitter