In December of 2010, I wrote about the casual restaurants in Charlottesville that I thought were doing a pretty good job using social media A plethora of others have opened and joined the social web since then, and those I wrote about at that time are still going pretty strong.
I was willing to go to the web to see what other favorites were out there.
What do you think people like to see restaurants post?
- Specials, like Tavola does on Facebook
- Pictures, like the one below from BBQ Exchange, are always recommended
- Answers to others’ questions.
Nothing frustrates me (or the common social media user) more than when they face a lack of responsiveness. A while ago I asked a grocery chain for the location of their food truck. I asked via Facebook. I asked via Twitter. I wanted to know THAT DAY. (I was hungry).
A week passed and I finally got a response.
Not good enough.
If you’re going to have a presence online in a local market as a restaurant serving the people in that market and the many people just passing through, you must have someone dedicated to being present online in that space.
Every. Single. Day.
I know, it’s hard. But gee, you have people eating in your restaurant every day. You have people cooking and washing dishes and serving in your restaurant every day. So get on it. Be present, and watch your business grow.
Now, who wants some delicious pork belly?