Social Media Assignment #14: Managing Your Facebook Page, Commenting as Yourself

By Social Media

You have a Facebook PAGE for your business, right? Not a profile; please not a profile.

If you are a Facebook page administrator, and want to leave a comment on a post on your page’s wall, the only way you can post as YOU and not as the page, is to change a setting on the page.

Select, Use Facebook as Page, Go to Edit Page, choose Your Settings and deselect the option to always comment as the page. Note: you will have to be using Facebook as yourself (and not the page) to comment as yourself.

There you go — that’s it — now you are free to interact on your business’s page as yourself and not a company or brand.


Facebook Changes to Recapture the Emotional Experience: Get Ready to Get Uncomfortable

By Media, Public Relations

I had trouble sleeping last night, not an unusual condition but the unfortunate combination of Dexter in the background as I worked and monitoring of the Troy Davis story as it unfolded. When I did fitfully sleep between 4am and 7am or so (as has become my custom) I had nightmares full of murder and blood.

And I’m OK with that.

I don’t inject politics into my online presence; I’m a business owner and a PR person — I know that’s not appropriate. But as a human being I’m not bothered by telling you that I’m against the death penalty. As an American I will tell you that I think we (the Supreme Court, the justice system, America) failed last night and that troubles me, and it should.

It’s my custom (job, habit) to stay connect to my social networks almost constantly. I was fascinated, then, to watch a division of content unfold. The conversation on Facebook appeared wrapped up in the many layout changes the platform introduced yesterday. You may have heard; people didn’t like them. This series of status updates had a span of uninteresting to “eyeroll.”

On Twitter the conversation was vastly different. Troy Davis was the topic, by and large, with other content looking like an intrusion, an interruption from the guy who enters a room and starts talking before taking a glance around. I learned from it, was enriched by it, moved by people I follow and the passion they shared with the rest of us. That’s important, because if nothing else, a social network should have the ability to move, mobilize and activate people for change. It should be a tool to bind us together for a common purpose. It should be a vehicle for communication when news is taking place right now and help is needed to save lives and make the world a better place.

There are early reports that Facebook’s recent changes are just the trailer for a full-length feature of changes about to debut. Mashable, a trustworthy source for social media news, reports that we should be prepared to see beginning this week. Ben Parr writes,


I have seen what Facebook is launching on Thursday, and it’s going to change the world of social media. And while I won’t talk about the mind-boggling things Facebook will be launching, I will say this: The Facebook you know and (don’t) love will be forever transformed. The news that will come out of Facebook during the next few weeks will be the biggest things to come out of the company since the launch of the Facebook Platform.

Parr continues to address Facebook’s growing problem of being able to tap into emotional engagement (which was demonstrated beautifully, coincidentally, last night.) What’s going to happen, is that the platform will evolve with a way to do this, and do it better than any other currently active platform.

We’ll see.

[blackbirdpie url=”http://twitter.com/#!/cnnbrk/status/116711628363407360″]

Social Media Assignment #12: Add Featured Likes to Facebook Fan Page

By Communications

The first assumption I’m going to make in this post is that you are the administrator of a Facebook fan page for your business. If you dare to say, “why no, Mj, I have a profile for my business,” get out of here!

On the fan page for your business, you have the opportunity to showcase five businesses your business “likes.” This is a great way to feature clients, vendors, tenants and/or business partners. Let’s take a look!

I’m using the Jaggers Communications Facebook page as an example, to start. I make an effort to keep the five featured likes the pages of current clients. It helps my firm’s clients build their online presence and helps manage the brand of my business.

Here’s how to add featured likes to your page. Login to Facebook, go to your page and select edit page.  From the menu on the left, select Featured.

Now, if it turns out you have not made any other pages your page’s favorite  — or, to put it another way, used Facebook “as your page” and “liked” other pages from that page, you’ll need to do that so you have pages to feature!

Gosh, I know how ridiculous all of this reads . . . blame Zuckerberg, not me. I’m just an interpreter.

When you click on Edit Featured Likes, you can select the five pages you want to make sure appear in your sidebar consistently. If you don’t determine which five, then the featured pages that appear in your sidebar will rotate among the pages your page has liked.

Check among the pages listed the five you’d like to feature, hit save and you’re done! Congratulations — you have completed another Jaggers Communications Social Media Assignment. Go get a cookie.

Facebook Adds Smart Lists

By Communications

In the ever-changing world of Facebook, there’s an update visible this evening. Smart Lists look promising: Facebook is suggesting and sorting your friends into lists such as:

  • Close Friends
  • Family
  • (your high school)
  • (your city)

The Close Friends suggestions for me were pretty accurate as was Family. The high school suggestions were way off. I’m encouraged by this because I think this is a step in the right direction, taking the best of what Google+ tried to do with circles and making that functionality much simpler in Facebook.