In certain situations, a Twitter feed is established as a method of publishing information. It’s not there to engage, and the people behind it are not tweeting conversationally at all. Some examples of this are the feeds from news organizations, some nonprofits or other institutions. There are often too many regulations placed on these institutions to allow them to engage in social media the way a business, individual or nonprofit would.
In this case, for an organization that wants to have a presence on Twitter integrating that account with an official Facebook page is probably the most efficient way to achieve their communications goals.
Hopefully, the organization has set up a Facebook page (not a group or a profile). If you’re an admin of that page (and I hope you are!) take the following steps:
- Login to Facebook and go to your page.
- Click on Edit Page in the upper left.
- Click on Resources in the right hand sidebar.
- Halfway down the page you will see Link your Page to Twitter.
- In a separate window, log in to the Twitter account you want to link to the Facebook page.
- Click on Link to Twitter.
If you manage more than one page and more than one Twitter account, take care that you’re linking the right Twitter account to the right Facebook page!
Now, updates on Facebook will cross publish to Twitter. I think it’s important to mention that users that choose to use this method of integration still need to log in to and monitor Twitter — there’s no excuse for not paying attention to replies, mentions and direct messages your Twitter account may have, regardless of your method of publishing there.