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how businesses should talk about the election

How to Talk about the Election as a Brand

By Communications

know you’re thinking you know what I’m going to say . . . that I’m going to say, “Just. Don’t.” but that would make for a very short post, and isn’t, in fact, what I’m thinking at all. (You don’t know me!)
For many brands, the election and its aftermath are totally irrelevant and they should, in fact, not try to leverage the news cycle and trending topics. BAD IDEA; don’t do this.

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