inkling media

Who’s Listening?

By Social Media

Today’s guest post is from Ken Mueller of Inkling Media.

Social Media platforms can be incredibly personal. For those of us who spend a good part of our day communicating via Twitter, it is not only personal, but has become second nature. So much so that we really do need to stop and think from time to time before we Tweet.

If you’re anything like me, you use Twitter for both personal and business reasons. You might even have two separate accounts, but we need to remember, it’s hard to separate the two. I’m a sole proprietor; I AM my business. People associate me with Inkling Media. Anything I say on my personal account will affect how people view me. That includes clients and prospective clients. Even if you are one of those people whose Twitter bio reads, “I also tweet for @[businessname] but my tweets here are mine alone and not those of my employer,” you need to think before you tweet. You can throw down all the caveats and disclaimers in the world, but if you annoy or alienate me on your personal Twitter account, and I know that you work for Joe’s Taco Shack, there’s a good chance I’ll go elsewhere when I’m jonesing for a taco.

It basically comes down to whether or not you have a filter. This can either be your own internal filter, or an external filter, or both. I normally have a pretty good internal filter. I find that in both the personal and professional realms, there are certain topics I’ll avoid. Those include politics and religion. Oh I have very distinct opinions on both of those topics, and I might make the occasional mention, but I also know that Twitter might not be the best realm for discussing them in any meaningful way. 140 characters of text can certainly limit understanding and cause confusion.

Additionally, I also tend to avoid any sort of profanity or off-color humor. I don’t really speak like that in my real life, so why should I talk like that on Twitter or Facebook? I know that there are some people I follow that I would NEVER want to work with based on their “sense of humor”. Often, I might even unfollow them if it gets out of hand. Some folks seem to wear their brashness like a badge of honor. Sorry, I’m not buying.

I also have at least two external filters in place. Very often you’ll hear someone say, “Don’t put anything online you wouldn’t want your mother to see.” Well, my 77-year old mom is one of my filters. She subscribes to my blog via email, and while she doesn’t understand most of what I blog about, just knowing that she’s reading my blog does have an effect on what I write. For instance, while I don’t use profanity, my mom’s definition of profanity and mine, are decidedly different, mostly based on being from different generations. I remember my mom making a big deal about one of her grandchildren using the “F-word” once. I was shocked that one of them would use it, and then discovered that to her, the “F-word” is “fart”. Yup. That’s my mom. Needless to say, the word “fart” won’t appear in my blog (but I’m more than OK using it here on Marijean’s blog! Hope your mom doesn’t mind, MJ!)

My second external filter is my 21-year old daughter. She recently joined Twitter as a way of being a part of the Tony Awards. But, now she’s there. And she follows me. She’s a great kid and we get along really well, but knowing that she is reading my tweets does make me pause from time to time. She’s kinda nosy and won’t hesitate to question me on things. So I’m now learning to put my tweets through an “Elizabeth Filter.”

Do you have a good filter in place? External, internal or both? What rules do you have in place for yourself? Are there certain types of language, behavior, or content that you don’t like seeing on Twitter, Facebook, or other social platforms?



Take a Blog, Leave a Blog

By Social Media

My buddy Ken has a great post about taking the “take a penny/leave a penny” practice further — into small business and using social media.

Ken has great ideas for small businesses and I’m really enjoying his Small Business Tip Tuesdays.

Ken gave me a nice shout-out in the blog post for the blog carnival I held on my business Facebook page awhile ago, and so today, I’m opening up the page for you to share blogs that you like or your own blog. Just go here: https://www.facebook.com/JaggersCommunications and share the link and tell us a little bit about yourself, the blog or your business.

To take it even further, I’m closing comments on this post to get more of you to see the blogs featured on the Facebook page. Take a blog, leave a blog!

Advice for the College Marketing and Communications Majors

By Social Media

I was lucky enough last week to get the chance to Skype in to my friend Ken Mueller’s class at Messiah College in Grantham, Pennsylvania. The class, which Ken, who is the brains behind Inkling Media, developed for the school, is called Marketing 360 and focuses on social media marketing. I got to play long distance guest speaker and address the topic of taking online interaction offline.

I shared several client examples of work that has gone from online social interaction to in person interaction, cementing relationships clients have with their customers. My favorite part of the class, however, was when the students took turns hopping in front of the camera to ask me a question. At the end of class, I asked about the future of the graduating seniors and got to hear that many of them have solid plans; jobs, even! It was fantastic.

Ken asked me to share some advice, which is funny to me sometimes because I forget how long it’s been since I was in college; that these 14 years or so of experience have added up to something. I told the class to write and to read as much as possible and to, above all, be patient in their new roles as junior staffers; that everyone has a few years of paying their dues and they will be no different; that they should take that time to think, build and develop strong portfolios and online profiles.

Afterwards, I kept thinking about that class and the other 20-somethings I know in marketing and communications and the advice I shared with one of them recently. I think the most important idea to think through is your passion. What is it that interests you most? I have a fondness and personal interest in health care and in education — I lean toward clients in these fields and find that my best work gets done in areas where I’m personally engaged. So my advice is this; focus on your passions and the rest will fall into place.

Thanks Ken, and thanks Marketing 360 class! It was great to be part of your evening.