There are so many misconceptions about social media and its use in business -- I don't even know where to…
Blogging for and about your business is more important now than ever. And yet, businesses are still struggling not only…
It's a really fine line sometimes, the balance between over-sharing company news and content on social platforms and making sure…
More than ten years ago I worked for a metropolitan St. Louis, Missouri-based eyecare company in its marketing department. Every semester we…
I caught the end of a J.C. Penney TV commercial this morning and a line stood out . . .…