Nest Realty

333 Reasons to Use Video to Market Your Small Business

By Communications, Media, Social Media

My friends at Nest Realty launched a video campaign “Live where you love; love where you live.” I was delighted to be included, along with other small business owners in Charlottesville, Va. including Liza Borches from Volvo of Charlottesville, Will Richey of Revolutionary Soup. The approach of featuring real people in a community to share the genuine stories of our love for where we live is pretty compelling. Take a look and tell me what you think — (by the way, 333 people have watched this video at this writing — all probably convinced to drop everything and move to Charlottesville, Va.


Jim Duncan’s Blogging Philosophy

By Social Media
Jim Duncan, Nest Realty

Jim Duncan, Nest Realty

My friend Jim Duncan is a blogger. He’s also a REALTOR® and an entrepreneur.  Jim has been firmly in the lead, using social media and blogging, specifically to help build his business and maintain relationships with referral sources and future customers. Jim offers a nice balance when he blogs, spanning the personal and the professional, including musings about being a dad alongside thoughts about local policies and the real estate market.

Jim’s not selling on his blog — he’s blogging — which I appreciate. His posts are always informative, sometimes controversial but always interesting to read. Because it’s what he most wants to write, Jim gives the reader a great sense of what it’s like to live and work in Charlottesville, Va.

A couple of days ago, Jim shared a link to a post written by Hugh MacLeod which, as Jim said, perfectly summed up his blogging philosophy in one sentence.

People should come to your blog, not because somebody drove them there, but because it was important for them to come there.

We DO spend a lot of time talking about goals, evaluation, measurement and yes, “driving traffic,” but ultimately that’s not it at all. It’s about sharing valuable content, engaging in a way that’s authentic and thereby drawing those who are interested in what it is you have to offer. I’m FAR more interested in only having five visitors to my site if they are commenting, interacting and doing business with me, than 10,000 visitors who stop by and don’t contribute to the conversation at all.

I admire Jim’s philosophy, and subscribe to it myself. Do you agree?

How do you describe your blogging philosophy?