I’m a fan of Newsweek. I have been a subscriber and avid, cover-to-cover reader of the magazine for about 20 years. In high school, my family subscribed to Time and given my choice of magazines in a doctor’s waiting room, I’ll choose the Time over Southern Living or People every time.
In 2009 Newsweek underwent a total redesign. It was jarring. The font is different. The editorial content is sometimes indistinguishable from the advertising. Some of my favorite features were dropped. The content seemed less newsy and more, well, editorial. We discussed the change at the dinner table. My husband, irritated by the changes, was tempted to drop the subscription. I’ve wavered. I’m a very loyal consumer and still enjoy the work of the staff and admire and respect Editor-in-Chief Jon Meacham.
It was with all of these thoughts in mind as I selected an issue of Time magazine from the airport newsstand last night as I awaited my departure. * (A Kindle user, and full-flight reader, I require non-electronic reading material for takeoff and landing). I made my way through the issue well beyond the pilot allowing passengers to use electronic devices. Having finished the same week’s issue of Newsweek recently, it was a good real-time comparison of content. Haiti was the cover story of each and similar news coverage throughout. I found myself enjoying Time, and starting to wonder if we could switch. Could we be Time subscribers and drop Newsweek?
And then I saw it.
On the second to last page, in an article about the Sundance Film Festival, there was the following phrase: “sneak peak.”
Peek. Peek. Peek.
Peek – a quick look. Peak – the top, as in, of a mountain. Pique – to increase, or spike, as in interest.
I’ve often had to have the Peek, Peak, Pique conversation with junior writers, college students and the like but come on, a Time reporter (Steven James Snyder, I am not so much looking at you as I am your editors)? Unacceptable.
Incredibly, looking for the article online I am shocked to find that the typo is there as well — in fact, here’s a screen shot as proof, in case the error is caught and really, I hope it is.
Trust me; my own children have had this very lecture. They, from a very tender age, have known the difference.
All right; people make mistakes – fair enough. And I certainly don’t claim to be perfect. I understand typos. But this one stopped me so cold in my tracks it helped make the decision easily.
I’m sticking with Newsweek.
*see the second comment below from SJS. I couldn’t leave that crappy sentence the way it was after THAT.