I’ve been pretty adamant on this point because I believe in it so firmly.
It’s really important to show your face in social media. I see a lot of companies using a logo rather than an image of the actual person behind the tweets — I get that in some cases, there are multiple Twitter contributors to a single account. But often that’s not the case. So for single-user Twitter accounts, it is imperative to provide an image that reflects you; who you are right now (not as a four-year-old, as I am depicted to the left).
Here’s why this is important: when you’re meeting with someone for the first time, you are providing them a sense of comfort by allowing them to recognize you at first sight.
It’s not about you; it’s about what you’re doing for others.
If you’re squeamish about your own image, (trust me, I get it; I’m constantly fussing over bad hair or bags under my eyes) think about this: Roger Ebert lost his chin, jaw and, in fact the lower portion of his face due to cancer. He’s never shied away from showing us his face. If he can do it, well, come on!
Now it’s OK to be silly (see left) or seasonal (also left, at Easter) as long as it looks like you. My point here, is you do not need to hire a photographer to capture an image of you to use on social platforms.
If you want to appear professional, if you want to look good, you should absolutely leave it to the experts and hire someone to give you a headshot you’re happy to share. Digital images can be captured in the dozens, giving you the chance to select from several “takes” — choose one you are satisfied with so that you will really use it everywhere you can.
Today’s Social Media Assignment:
Find or make an appointment to get that image of your face you’re happy to show the world. Wear something that doesn’t distract from what you look like; unless you wear a hat all the time (I’m looking at you, John Feminella), don’t wear a hat in the photo. The idea is to make yourself as recognizable as possible; it’s one of the best ways to really be human in your virtual social network.
Special thanks to Angie Brement Photography for professional headshots I’m happy to use!