It’s really impossible to guess what Mark Zuckerberg is going to do next with Facebook. He’s like that guy your girlfriend married, hoping she could change him over time. We all know that story — he’s only going to change when and if he wants to and probably with little to no notice.
A lot of us in the social media business have bitched and moaned for years about how businesses and organizations set up profiles instead of pages. I wrote Businesses: Why I Won’t Be Your Friend on Facebook and have provided a lot of education in workshops and client counsel to either make sure clients have a page and know what to do with it or, if they made the mistake of creating a fake person profile, to get them converted over to a page.
Lo and behold, Facebook had some kind of moment of clarity last week and decided to make it easier for us to convert a profile to a page.
But wait — haha just kidding! Just like that bad husband swearing off the booze on a Sunday, it’s Monday morning and he’s hitting the bottle. Facebook has disabled the profile to business page converter.
It’s a challenge to keep up with the mood swings of the world’s largest social networking platform, isn’t it? Like your gossipy best girlfriend, I’ll keep my ears and eyes open and keep you posted if I learn any more.