social media in Charlottesville

Truffles, and Social Media in Education, on the Air with Coy Barefoot

By Communications, Crisis Communications, Social Media

Coy Barefoot asked me what my last, best meal was. I had to tell him all about the amazing dish I had while in Croatia; pasta with delicious truffles. That’s it, there on the left. It was incredible!

Other than that, Coy and I talked about education and social media, online learning programs and more, on Charlottesville: Right Now! You can listen, here.

The inspiration for the conversation was the Education and Social Media Roundtable discussion hosted by Jaggers Communications this week. We gathered communications directors and school leadership to discuss how social media is being used by schools themselves, and by the students and parents who represent each school’s community.

It’s interesting to learn what challenges schools face that are different from businesses or nonprofit organizations, and to tackle the role social platforms play when the school is dealing with a crisis situation.

The discussion was interesting and great connections were made between individuals in those roles in the greater Charlottesville community — it’s always exciting for us to facilitate those relationships.

Something that came out of the Roundtable was the concept of fostering good digital citizenship. We’re fascinated by this and how we can assist schools in creating the programs that support it.

We’d love to host more Roundtable discussions in our community on a variety of topics. What industries or topics would you like to see in a Roundtable series?



Social Media Tour of the Charlottesville-Albemarle Airport

By Social Media

The Charlottesville-Albemarle Airport has built an excellent community of engaged passengers and customers in Central Virginia. With hundreds of Facebook fans and Twitter followers, the Airport wanted to offer a special opportunity to bring the community together, on-site at the Airport.

Using Twitter and Facebook to reach out to people in the community who are already interested members of the Airport’s audience, the Airport offered a special, behind-the-scenes runway tour of the Airport on a beautiful fall day.

The event was an opportunity for an online community to come together in real life (as they say) and participate in a shared experience. The Airport’s executive director Barbara Hutchinson was able to connect with customers and future customers of the Airport on a personal level, continuing to develop relationships on behalf of the Airport and making herself available to answer any questions the community had about the runway extension project or Airport operations.

If you’d like to know about future events at CHO, you can follow the Airport on Twitter at http://www.twitter.com/CHOAirport or become a fan of the Airport by clicking “Like” on Facebook at http://www.facebook.com/CHOAirport

Special thanks to Steinar Knutsen for the fantastic video of the day’s tour.