social media measurement

Social Media Success: Forget about the Numbers!

By Social Media

I’ve been working a lot with clients to develop plans, to track the analytics and success of campaigns, to measure our progress against goals and count the eyeballs viewing content and equating that to footsteps in the door or orders placed online.

But today, I want everyone to stop and forget about the numbers.

It’s so easy to get caught up in thinking about the traffic — the pageviews, the visits, the unique visitors — and forget, for a bit, anyway that these numbers represent people and relationships.

So whether your website sees 10 visits today or 10,000, instead of the numbers, think about what you’re giving to the people who are interested enough in you, your business, your products and services that they’ve come to visit, to read your content and to ask a question, leave a comment, click “like” or share your blog post with a friend. Who are these kind and generous souls behind these numbers? If you don’t know, today’s the day to find out.

WTF Happened to my Klout Score?

By Social Media

Lately, the Twitterverse has been FREAKING OUT over dropping Klout scores. It IS kind of a rude shock to check in on Klout and suddenly discover your score has dropped 50 points orWTF? so. What’s even more confusing to some is the sudden jump in scores (not that they’re complaining), but WTF does this all mean?

Klout has been up front about the changes, publishing a blog post about re-configuring scores for “a more accurate, transparent score,”. Klout CEO Joe Fernandez shared the thinking behind the changed algorithm in a post the previous week.

A majority of users will see their Scores stay the same or go up but some users will see a drop. Some of our Scores here at the Klout HQ will drop (including mine) — our goal is accuracy above all else. We believe our users will be pleased with the improvements we’ve made.

This is a project that’s been under development for over three months, and, in many ways, over the three years since Klout started. We appreciate your trust and support and we can’t wait to hear what you think. We will let you know when this new model goes live next week and will continue to work to provide the deepest and most accurate insights into your influence possible.

I think the changes and the reasoning behind the are sound and that ultimately the score changes will even out and settle, providing a more accurate measure of influence for its users. The algorithm (in case this is all Greek to you) measures:

  • how many people you influence,
  • how much you influence them and
  • how influential they are.
    What do you think of Klout?