social media relationships

Social Media Success: Forget about the Numbers!

By Social Media

I’ve been working a lot with clients to develop plans, to track the analytics and success of campaigns, to measure our progress against goals and count the eyeballs viewing content and equating that to footsteps in the door or orders placed online.

But today, I want everyone to stop and forget about the numbers.

It’s so easy to get caught up in thinking about the traffic — the pageviews, the visits, the unique visitors — and forget, for a bit, anyway that these numbers represent people and relationships.

So whether your website sees 10 visits today or 10,000, instead of the numbers, think about what you’re giving to the people who are interested enough in you, your business, your products and services that they’ve come to visit, to read your content and to ask a question, leave a comment, click “like” or share your blog post with a friend. Who are these kind and generous souls behind these numbers? If you don’t know, today’s the day to find out.

Taking the Online, Off Line: BlogVille

By Social Media

I am a big believer and promoter in the practice of taking online relationships off line and in person. I believe that the virtual relationship is cemented in that voice-to-voice conversation or in-person encounter. Sure, long-term and solid relationships can begin and even thrive online, but if you have the chance to meet in real life, why not take it. That is one of the many features of events like BlogVille and other social media or blogger gatherings. People who have interacted in one way or another finally come face to face and magic happens. I was so energized by the conversations around collaboration happening all around me at BlogVille and by watching faces light up when recognition happened for those who only knew one another by a Twitter handle.

When’s the last time you took an online relationship off line?