the newsplex

Fostering Community Conversations in Education and with Media

By Communications, Media, Social Media

It was a really exciting week for the Jaggers Communications team. On Tuesday, we hosted area leaders in education communications in a roundtable discussion that was so inspiring and gratifying. We’re big fans of education and fostering good digital citizenship so it’s exciting to be part of the evolution of our community adopting social media from students to parents to faculty and administration.

Last night we held a tweetup — a public gathering of folks who know one another from social platforms (mainly Twitter) but have not necessarily met “in real life.”

The purpose of the tweetup was to introduce members of the Charlottesville media to those in the social media community and generate discussion about the intersection of social and traditional media. As members of the community who depend on news organizations and who often represent or help generate news ourselves, it’s important to foster healthy discussion about transparency, timeliness, and how evolving technology affects our ability to both consume and produce news.

Our panelists, from left to right included (that’s me, in the purple, moderating): Brian Wheeler from Charlottesville Tomorrow, our co-host for the event, Rick Sincere, columnist at Examiner.com, Graelyn Brashear, news reporter for C’ville Weekly, Amanda Williams, executive producer, NBC29, Travis Koshko, chief meteorologist, the Newsplex, Carter Johnson, anchor/reporter at the Newsplex and Nate Delesline of Work it, Cville, the Charlottesville Business Journal and Daily Progress.

We had such great feedback from both events this week and are excited about planning future conversations.

A Smile Saved: A Twitter Dentist Success Story

By Communications

Tara Wheeler, anchor, CBS-19If you live in Charlottesville and watch the news on the Newsplex, you may be familiar with the smile to the left.

This is Tara Wheeler, co-host of “Charlottesville Tonight” weeknights at 7pm on CBS19 and ABC16 and co-anchor of the 10 o’clock news on WAHU FOX27.

Last Saturday, Tara tweeted that she’d chipped a front tooth. I follow Tara, and have clients, Drs. Viglione, Haines and Bagheri with a dental practice nearby. I immediately re-tweeted and copied my clients, @cvilledentistry to see if they could be of assistance.

This started the ball rolling, with Tricia, a dental hygienist with the practice who monitors the @cvilledentistry account, leaping into action to coordinate with the dentist and an assistant.

Even though it was a Saturday, Dr. Viglione opened the office and fixed Tara’s tooth in time for her to go on air with her smile intact.

It is this paying attention — listening to the social web in your community or industry that reaps opportunities to engage, react and respond — that helps build the reputation of a business. It’s yet another example of how Twitter can be used for business and to raise awareness of what your business offers to the community.


And of course, my clients are all about saving smiles.