twitter tips

Social Media Assignment #10: How to Smoosh Your Facebook Page and Twitter Together

By Communications

In certain situations, a Twitter feed is established as a method of publishing information. It’s not there to engage, and the people behind it are not tweeting conversationally at all. Some examples of this are the feeds from news organizations, some nonprofits or other institutions. There are often too many regulations placed on these institutions to allow them to engage in social media the way a business, individual or nonprofit would.

In this case, for an organization that wants to have a presence on Twitter integrating that account with an official Facebook page is probably the most efficient way to achieve their communications goals.

Hopefully, the organization has set up a Facebook page (not a group or a profile). If you’re an admin of that page (and I hope you are!) take the following steps:

  1. Login to Facebook and go to your page.
  2. Click on Edit Page in the upper left.
  3. Click on Resources in the right hand sidebar.
  4. Halfway down the page you will see Link your Page to Twitter.
  5. In a separate window, log in to the Twitter account you want to link to the Facebook page.
  6. Click on Link to Twitter.

If you manage more than one page and more than one Twitter account, take care that you’re linking the right Twitter account to the right Facebook page!

Now, updates on Facebook will cross publish to Twitter. I think it’s important to mention that users that choose to use this method of integration still need to log in to and monitor Twitter — there’s no excuse for not paying attention to replies, mentions and direct messages your Twitter account may have, regardless of your method of publishing there.


WTF? Friday: Quoting others on Twitter Ad Nauseum

By Communications

WTF FridayI love the flow of Twitter. I feel a rush when a newsworthy event occurs and the stream rises with discussion and news sharing. I have met good friends, learned so much and grown my business because of the way most of us use the platform to communicate.

There’s one practice some engage in on Twitter that just stops me cold: the launching of endless motivational quotes.

There are a few people I followed initially because I know them and am familiar with their work. Time quickly demonstrated to me that their use of this platform has been misguided and that the bulk of their engagement consists of words others have said. I think my friend Emma said it best:

[blackbirdpie url=”http://twitter.com/#!/SocialMediaEmma/status/83121390449991680″]

What’s a Twitter user to do? Well, I ‘m taking a stand. I’m unfollowing the quoters. It’s such an irrelevant interruption to the conversation I can no longer abide it. How about you?

Jaggers, out.

Who Sees @ Replies on Twitter?

By Communications

What? Not work-appropriate?

I’ve been seeing lots of Twitter users making a common mistake. I’m on a mission to help change this.

Here’s the deal: an @ reply, such as the one below, is only visible to the mutual followers of the parties involved. So the following tweet only shows up in the tweet streams of my followers and of @kraftykmay’s. (I had tweeted that I thought I should acquire a fascinator for use in the home office.

[blackbirdpie url=”http://twitter.com/#!/Marijean/status/78560816181411840″]

@kraftykmay and I have a lot of the same friends. They “get” us and would be following the (albeit silly) conversation.

Here’s another example of a tweet that’s a reply, but that would benefit a bigger audience that just the mutual followers.

[blackbirdpie url=”http://twitter.com/#!/RelayFoods/status/78492572342943744″]

Later, I learned about a blog from a girl with cancer and thought that not only my friend Darah Bonham who runs @abolishcancer would be interested in reading more about, but that all of my followers would be interested as well. To make sure all of my followers could see the tweet,  I did something really simple:

I put a . in front of the @

[blackbirdpie url=”http://twitter.com/#!/Marijean/status/78564244085415936″]

It doesn’t have to be a period — that’s just the simplest solution. Anything put in front of the @ will do.

Now go Tweet and reply (judiciously, of course) so that everyone who follows you may see it.

You’re welcome. Now somebody buy me a fascinator and I promise to post a pic of me wearing it.

More valuable Twitter tips.