You may have asked yourself, why is it that I teach what I do?
Why do I give away trade secrets, processes and best practices to marketing directors, potential clients and business owners.
It’s really pretty simple, actually. I’m not crazy; I am making a living doing this, and the reason why is found in the reasons why I teach what I do:
- An informed client is a good client. More than 15 years of experience has taught me that a client who understands public relations, social media and communications values the service they’re engaging their firm to provide. A good client who values what you do gets results when they take counsel and pays you on time.
- I really like teaching other marketers and entrepreneurs and, based on all the feedback I’ve had over the years, I know I’m really good at it. It gives me a tremendous amount of satisfaction.
- More often than not, even while workshop participants are learning about tools and tactics, they’re thinking, great: I’d love to hire someone else to manage this for us. I have an idea of who that might be.
- I walk the talk as much as I can. When I talk about the element of the culture of social media that is sharing, I really believe in it. I share what I know so others can be successful.