About a year ago in a client meeting a CEO of a business I worked with said to me, “Facebook is just for kids. We don’t need to pay attention to that.”
Really?
As business owners and marketers it’s no longer possible to ignore the fact that Facebook has won the eyes and rapt attention of millions for hours every single week. Nielsen reports that Americans spend more time on Facebook than any other U.S. website. Facebook had more than 140 million visitors in May of 2011 alone.
Facebook attracts an astounding 70 percent of active internet users.
This may be stating the obvious, but it is not enough to simply have a presence for your business on Facebook. Your business, whether a consumer business or B2B should have a business page, but that’s not all. Your business should have a plan for updating the page with content valuable to your community. Someone in your organization should be responsible for generating and posting that content, for tagging and liking others’ content and pages, for generating conversation and for being responsive to the community that gathers there.
How are you managing your business’s Facebook presence?
I’m teaching a workshop, Social Networking for Business Growth this Wednesday — you should come!