The Value of a Fresh Pair of Eyes

3 years ago
Marijean

A client told us a horror story from her previous job. The team was preparing an annual report. They looked…

Marketers: Be Mindful of Mother’s Day

3 years ago

There's an opportunity to earn respect and brand recognition through offering NOT to contact customers and truly, it's refreshing. The…

2021 in Review: From a Beer Brewed to Pair with Duke’s Mayo to Leadership Changes

3 years ago

As we begin the eleventh year of business for Jaggers Communications, I can't help but reflect on our most recent…

When Should Your Organization Conduct a Marketing Audit?

3 years ago

There are a few key stages in which a marketing audit can best benefit your organization. If you've never conducted…

In Crisis Communications, Transparency is Key

4 years ago

The worst messages in a crisis are those that are vague, provide incomplete information, and obscure the full message. These…

It’s Time to Adopt Gender Neutral Language in Business

4 years ago

On January 6, 2021, the U.S. House of Representatives voted to adopt gender-neutral language in the official House rules and…

Covid-19 Vaccines’ Massive PR Problem

4 years ago

The speed with which Pfizer and Moderna developed and submitted for approval vaccines for the Covid-19 coronavirus is astounding. The…

Beware of Fake Women Leaders Solicitation

4 years ago

A reminder that if something looks a little off, it probably is. I received the following email this morning. I…

Fourth Quarter Marketing in a Pandemic

4 years ago

We've made it to fall and the pandemic rages on. Your business has adapted and now it's time to start…

Should We Re-brand Our Business Named for a Confederate General, Using a Racist Stereotype, or Honoring a Person who Enslaved Others?

4 years ago

                Yes.   Longer answer: I'm going to dispense with the "what took…