Marijean

In Crisis Communications, Transparency is Key

The worst messages in a crisis are those that are vague, provide incomplete information, and obscure the full message. These…

6 years ago

It’s Time to Adopt Gender Neutral Language in Business

On January 6, 2021, the U.S. House of Representatives voted to adopt gender-neutral language in the official House rules and…

6 years ago

Covid-19 Vaccines’ Massive PR Problem

The speed with which Pfizer and Moderna developed and submitted for approval vaccines for the Covid-19 coronavirus is astounding. The…

6 years ago

Fourth Quarter Marketing in a Pandemic

We've made it to fall and the pandemic rages on. Your business has adapted and now it's time to start…

6 years ago

Should We Re-brand Our Business Named for a Confederate General, Using a Racist Stereotype, or Honoring a Person who Enslaved Others?

                Yes.   Longer answer: I'm going to dispense with the "what took…

6 years ago