Jan 26
Love0

Social Media Assignment #2: Show us Your Face

By Communications

I’ve been pretty adamant on this point because I believe in it so firmly.

It’s really important to show your face in social media. I see a lot of companies using a logo rather than an image of the actual person behind the tweets — I get that in some cases, there are multiple Twitter contributors to a single account. But often that’s not the case. So for single-user Twitter accounts, it is imperative to provide an image that reflects you; who you are right now (not as a four-year-old, as I am depicted to the left).

Here’s why this is important: when you’re meeting with someone for the first time, you are providing them a sense of comfort by allowing them to recognize you at first sight.

It’s not about you; it’s about what you’re doing for others.

If you’re squeamish about your own image, (trust me, I get it; I’m constantly fussing over bad hair or bags under my eyes) think about this: Roger Ebert lost his chin, jaw and, in fact the lower portion of his face due to cancer. He’s never shied away from showing us his face. If he can do it, well, come on!

Now it’s OK to be silly (see left) or seasonal (also left, at Easter) as long as it looks like you. My point here, is you do not need to hire a photographer to capture an image of you to use on social platforms.

However!

If you want to appear professional, if you want to look good, you should absolutely leave it to the experts and hire someone to give you a headshot you’re happy to share. Digital images can be captured in the dozens, giving you the chance to select from several “takes” — choose one you are satisfied with so that you will really use it everywhere you can.

Today’s Social Media Assignment:

Find or make an appointment to get that image of your face you’re happy to show the world. Wear something that doesn’t distract from what you look like; unless you wear a hat all the time (I’m looking at you, John Feminella), don’t wear a hat in the photo. The idea is to make yourself as recognizable as possible; it’s one of the best ways to really be human in your virtual social network.

Special thanks to Angie Brement Photography for professional headshots I’m happy to use!


Jan 20
Love0

Social Media Motivation: The $100 Solution?

By Social Media
Jaggers Communications social media workshop

Photo credit: www.cramerphoto.com

Over the last few years, I have asked a lot of really smart people how they have inspired others to get on board with social media on behalf of their companies.  On the phone I’ve grilled both Gini Dietrich and Elizabeth Sosnow on this topic and they both had helpful advice.

One of the first answers to my question came from Shel Israel, who said “you have to seduce them into it.” He’s right, of course. But it is not always easy to identify what’s going to make someone get interested in contributing.

My friend Janet Driscoll Miller of Search Mojo was talking about this very topic recently and she noted the same approach endorsed by others in the field who have been successful.

The approach is this: when it comes to encouraging staff members to contribute to a business’s online presence, the only — and really the only — way to be successful in doing this is to make it part of each employee’s job responsibilities. Furthermore, everyone I’ve asked finds it necessary to tie bonus compensation to social media contribution. One firm rewards the employee with the highest ranked blog post for the month with $100 cash.

If, as one firm owner found, money doesn’t motivate, then pulling the hard-core card does; if someone’s not pulling their weight, it’s going to come up in performance reviews.

It’s too bad that for some employees they don’t “get it” and find their own passion, particularly if they’re marketers. It’s sad that some people have to be bribed to do their job well. The tide is bound to turn, however, as employers place a more and more significant emphasis on an employee’s role as an ambassador for the company.

If you’ve dealt with this issue within an agency or any company trying to develop content for the social web, what have you found to be a successful form of motivation? What have you tried that doesn’t work?