Does Blogging Still Work for Business? Marketers say Yes

I spoke to the local chapter of the American Marketing Association last night. Many of the people in the audience represent small businesses and are often the sole marketers in their organization. There were varying levels of experience with blogging, but for the most part, they were all trying to get a handle on how to get the work done.

I’ve had business owners question whether blogging or as I prefer to call it, publishing your own content online, is still worthwhile and relevant. I really believe it is, based on measurable evidence of client engagement, traffic, and lead generation. In the research I did for the most up-to-date statistics, I found the following infographic from Digital Information World.

• Small businesses with blogs see 126% increase in generation of leads
• The average company that blogs gets 97% more inbound links
• 78% of businesses that blog daily (I KNOW) have acquired business through their blog

Part of what we do is help businesses figure out the best blogging strategy for their business and a way to get the work done. I’m interested in learning what other people think about blogging for their business, what successes they’ve had and what challenges they face.