In a client meeting, we were working to identify what makes our client really stand out in its industry. They referenced their collective experience, the deep level of knowledge some team members possess and overall, that the individuals within the company are what make the company different from others that do the same thing in the same market.
Huh.
So what you’re saying is, your people define your brand?
Exactly.
What image do you think your customers have when they think of your business? A logo, or the person (or people) who represents that logo to them?
Yeah, but we’re really a business-to-business organization. We don’t serve consumers, so …
So, the people who work here don’t have relationships with one another and with the people at the businesses with which they work?
Right.
Your brand is your people. Share your people with your community.
PHOTO CREDIT: the inimitable Sarah Cramer
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