We’re way past the late nineties, when business owners were just beginning to realize they needed a website for their business, and yet, some know as much about how their website is doing as they did when they first launched their online information. That’s bad, and irresponsible. A hands-off approach to this critical calling card for your business is dangerous. At a minimum, every business leader should know the following about their company’s website:
It’s easy to learn all of this, and someone in your organization or the vendor who helps manage your website should quickly and easily be able to catch you up to speed on all six items.
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