Communications

J.C. Penney Defines their Brand and How it’s Different from Kohl’s

I caught the end of a J.C. Penney TV commercial this morning and a line stood out  . . .…

14 years ago

Accepting the Invitation to Connect on LinkedIn

Last week I received an invitation to connect to someone on LinkedIn. I almost dismissed it immediately because it was…

14 years ago

Branding: Bears, Beets, Battlestar Galactica

Let's just get this out of the way, first: I have a dog named after a Battlestar Galactica character. A…

14 years ago

12 Things to Do On LinkedIn Today, Instead of Sitting around Picking Your Nose

If you follow me on Twitter, you know that I hate nose-pickers. If I see someone picking their nose in…

14 years ago

Zombies and Marketing: How to Make Use of the Walking Dead to Boost Business

Zombies are hot. Vampires and werewolves are yesterday's news. If you're a marketer, or own a consumer business, you may…

14 years ago

Social Media Lesson #14: Mind Your Web Site

See this?         This is a screenshot of "Client D"'s web site when viewed in Chrome. The…

14 years ago

How to Manage Social Media in Five Steps: The Who, What, When, Where, Why

I'll admit it; I am a decent time manager. I've also been a bit of a control freak, managing whole…

14 years ago

Marketing Jargon: What does Word-of-Mouth Mean in the Digital Age?

When I ask businesses how new customers find them I have always heard the answer "word-of-mouth." It's still the most…

14 years ago

Developing Your Brand: Simon Sinek on Great Leaders Inspiring Action

Mary Beth Bowen, my friend, colleague and sometimes business partner, shared this video with me and I think it's fantastic.…

14 years ago

Social Media: Not 24/7, Not even for Me

[blackbirdpie url="http://twitter.com/#!/cvillemegan/status/120107323485196288"] Poor Megan! I really felt bad when I read this tweet, because I am the last person to…

14 years ago