Media

A Reporter’s Advice on Media Relations

A reporter friend texted me about his frustration with communications professionals who are either hamstrung by their bosses and unable…

5 years ago

Quick and Dirty Interview Prep

Say you've decided to a) run for office b) accept a high-profile job c) step into the spokesperson role for…

5 years ago

My Favorite Media Pitch Was Inspired by an OutKast Song

When OutKast encouraged listeners to "shake it like a Polaroid picture" we all sang and danced and, indeed, shook it.…

7 years ago

Dear Charlottesville: How to Interact with National Media

Charlottesville, Virginia is in the national news again. Reporters are already descending upon our city and it's likely you'll see…

7 years ago

Is it News? Check Your Pitch Against the 8 News Values

Seasoned PR people and journalists know what makes something news, and what doesn't. We all hate to see any kind…

7 years ago

Baby Goat Snuggling Opportunity Goes Viral

It's not hard to see how this happened: Virginia goat cheese producer Caromont Farm advertised on its Facebook page a…

8 years ago

Three Important Things I Told University of Virginia Communications Students Today

My friend, media personality, and historian Coy Barefoot asked me to speak to his media class today at UVa. I love…

9 years ago

The Spirit of Non-Collaboration Among Marketers is Totally Out of Style

I'm not often at the cutting edge of what's in style. But last weekend, I saw a pretty trendy young…

10 years ago

What to Do When You Goof on Facebook

Here's the deal: we all "like" stuff we don't necessarily want people to know about. Like, is naturally in quotes…

11 years ago

When Horror Hits the Headlines: Tornadoes in Oklahoma

I grew up in the Midwest, land of Lincoln, corn, and tornadoes. We had tornado drills in school as often…

11 years ago