Media

A Reporter’s Advice on Media Relations

A reporter friend texted me about his frustration with communications professionals who are either hamstrung by their bosses and unable…

7 years ago

Quick and Dirty Interview Prep

Say you've decided to a) run for office b) accept a high-profile job c) step into the spokesperson role for…

7 years ago

My Favorite Media Pitch Was Inspired by an OutKast Song

When OutKast encouraged listeners to "shake it like a Polaroid picture" we all sang and danced and, indeed, shook it.…

9 years ago

Dear Charlottesville: How to Interact with National Media

Charlottesville, Virginia is in the national news again. Reporters are already descending upon our city and it's likely you'll see…

9 years ago

Is it News? Check Your Pitch Against the 8 News Values

Seasoned PR people and journalists know what makes something news, and what doesn't. We all hate to see any kind…

10 years ago

Baby Goat Snuggling Opportunity Goes Viral

It's not hard to see how this happened: Virginia goat cheese producer Caromont Farm advertised on its Facebook page a…

11 years ago

Three Important Things I Told University of Virginia Communications Students Today

My friend, media personality, and historian Coy Barefoot asked me to speak to his media class today at UVa. I love…

12 years ago

The Spirit of Non-Collaboration Among Marketers is Totally Out of Style

I'm not often at the cutting edge of what's in style. But last weekend, I saw a pretty trendy young…

12 years ago

What to Do When You Goof on Facebook

Here's the deal: we all "like" stuff we don't necessarily want people to know about. Like, is naturally in quotes…

13 years ago

When Horror Hits the Headlines: Tornadoes in Oklahoma

I grew up in the Midwest, land of Lincoln, corn, and tornadoes. We had tornado drills in school as often…

13 years ago