Quick and Dirty Interview Prep

Say you’ve decided to a) run for office b) accept a high-profile job c) step into the spokesperson role for your organization.

Alert the media! But maybe you’ve never talked to a reporter before. Yikes, right? Here’s a quick checklist to help you prepare:

1. Write out the most important items you want to cover in the interview.
2. Identify the core theme of your message — are you serving kids? Immigrants? Tech gurus? What people do you serve? Make sure all your messages are about them.
3. Practice — enlist a friend to pretend to interview. No friends? email me: marijean@jaggerscommunications.com
4. Is this a TV interview? Prepare what you will wear. On camera, make eye contact with the reporter. Slow down, and engage with that person as if there is no camera.
5. Anticipate difficult questions, and take extra time to prepare for them.

Break a leg! You’re going to be just fine.