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Communications

The Chez Stands Alone

By Communications, Public Relations

He was the incredibly handsome (or so my revisionist history would have me believe) older brother of my college dorm-mate. We met at a party and went on a couple of casual dates before the incident that would forever mar him, flipping him from the “possibility” to the “unthinkable” pile.

A basement coffeehouse, less than a mile from my first university, was being discovered by my fellow students in the pre-hipster era. A cult classic for my crowd (the writers) the spot was favorite for (bad) poetry readings and offered overstuffed couches, board games and shelves of books long before Starbucks locations sprang forth from Seattle into the mainstream. My freshman fiction writing teacher introduced our class to the joint and we, the pre-emo, indie/cultish writer-types considered it “ours.”

I have, as you may have guessed, a long history of love affairs with words and their writers.

The Chez (which, to my shock, still apparently exists, 21+ years later) was the first coffeehouse I ever frequented, before I was a coffee drinker; before laptops; before the Internet; before, in short, everything I take for granted today.

The cute boy who captured my attention was not a writer. He was a jock. So when he suggested one evening we go to a new place he’d heard of called “The Cheese” I was momentarily confused. And then I understood . . . my beloved haven was not only being mispronounced but maligned by someone who couldn’t possibly understand its charm. I mean, this was not a place one could get plastered on cheap beer drunk from a plastic red cup.

It’s one memory I have of misused language significantly affecting my impression of someone. Shallow? Maybe on the surface, but it was all that misunderstanding implied that made me rethink any future with this guy. Have you ever had language affect your impression of another person? Was it intentional or a misunderstanding?

WTF? Friday: Quoting others on Twitter Ad Nauseum

By Communications

WTF FridayI love the flow of Twitter. I feel a rush when a newsworthy event occurs and the stream rises with discussion and news sharing. I have met good friends, learned so much and grown my business because of the way most of us use the platform to communicate.

There’s one practice some engage in on Twitter that just stops me cold: the launching of endless motivational quotes.

There are a few people I followed initially because I know them and am familiar with their work. Time quickly demonstrated to me that their use of this platform has been misguided and that the bulk of their engagement consists of words others have said. I think my friend Emma said it best:

[blackbirdpie url=”http://twitter.com/#!/SocialMediaEmma/status/83121390449991680″]

What’s a Twitter user to do? Well, I ‘m taking a stand. I’m unfollowing the quoters. It’s such an irrelevant interruption to the conversation I can no longer abide it. How about you?

Jaggers, out.

WTF? Friday: Four Facebook Mistakes Businesses Make

By Communications

WTF FridayFacebook has some pretty stringent guidelines for promotions. Lots of businesses, however, pretend these guidelines don’t exist. I think this is tantamount to sticking your tongue out at Facebook and going “nah, nah, nah, nah, nah, NAH!”

One of these days, Zuckerberg is gonna get pissed and y’all are going to wake up to banned accounts and disabled “official” pages. Frankly, I don’t blame Facebook one whit if they decide to enforce the rules on the platform they built, own and LET YOU USE FOR FREE.

There are five actions businesses take on a regular basis that are in direct violation of the rules. They are today’s WTF? Friday feature . . .

  1. Making a user “like” a page to get something in return, such as a promotional item, contest entry, etc. Seattle’s Best Coffee is a major brand doing just that right now:   “Like us! Do it! You’ll get $1.50 off a four-pack now!” Uh, no.
  2. Having a profile instead of a page, as this business, Fine Living Lancaster has done. Don’t “friend” a business and if you have a business and have created a second profile (your own, as a person and one for the business) you have violated Facebook’s Terms of Service. Whoops.
  3. Here’s a dental practice telling you that you’ll have a chance to win an iPad if you like their Facebook page. That’s TOTALLY against the rules, but not only that, has only earned them a little over 200 fans. Worth it? Especially since they run the risk of having their page shut down? Probably not.
  4. Another really common no-no – the photo contest run without a third party. You can’t ask users to upload photos for a photo contest that takes place within Facebook. See #4 of the Promotions Guidelines.

If you’re a marketer, what do you think? Should businesses with a marketing presence know better? If Facebook does crack down and disable accounts like the ones above, who should be held accountable for that?

Job Seekers, Do or Don’t: Should you Follow and/or Friend Future Employers?

By Communications

A question from the field . . .  “Should you engage with potential employers on social platforms?”

It’s a bit complicated, but here’s my take:

  • DO follow them on Twitter if they are clearly a Twitter user (as a person, not a corporate account). If they’re following many and being followed, as well as contributing to the conversation, then they are engaged and will welcome an additional follower.
  • DON’T follow them on Twitter if they don’t tweet or have few or no followers. I’m not sure why they’re there and neither are they.
  • DO follow them if it’s a corporate account designed to be a news stream about the company and/or its industry. That’s why it’s there.
  • DO connect with them on LinkedIn if you know one another and have worked together or been connected by a business network. Chances are, if you’re to the interview stage, this is someone already in your network.
  • DON’T send them a LinkedIn invitation if they’re not on LinkedIn. (Why do you want this job, again?)
  • DON’T friend them on Facebook. That’s a little weird if you don’t know each other. It is, of course, fine, if you’re already friends in another way.
  • DO “like” the organization’s page.

What do you think? Do you agree or disagree with any of these?

Roger Ebert Faces the Wrath of Facebook and Jackasses Everywhere

By Communications
[blackbirdpie url=”http://twitter.com/#!/ebertchicago/status/82872136712192000″]

Facebook put the smackdown on Roger Ebert this week, deleting his page after Ebert alleged that drinking and driving may have caused the death of Jackass star Ryan Dunn.

The next day, Facebook restored Ebert’s page, saying the deletion was in error. But was it?

Facebook has on every page the option to report it (see image at left). When commenters are uncensored and post what could be construed as hate messages or other inappropriate content, users can report the violation. ANYONE can report a page and Facebook may disable a page until they can resolve the matter.

It’s a good policy, I think and in the Ebert scenario, where comments were getting pretty heated, may have been appropriate. I don’t think Ebert was at fault — what he said was his opinion and in MY opinion, not at all out of line.

What do you think? Should Facebook be able to censor, based on the categories in the page report feature?

Read Roger Ebert’s response.