Social Media

Social Media Platforms: How Often Should We Post?

By Social Media
In Search Of Lost Time

Photo credit: Alexander Boden

The question of how often to post — to a blog, to Facebook, to Twitter — is frequently asked. Those new to blogging don’t always fully understand the commitment needed for social media engagement and often think blogging every day will be “no big deal.”


More typically, people face blogging for business with a more realistic sense of dread. Is once a month OK, they ask hopefully. Can we tweet three times a week? How about Facebook? How often do we have to post something there?

The very nature of that question, the tone, is disheartening; “how often do we have to . . . “

I generally try not to answer a question with a question — it’s poor form and all that — but here, it’s appropriate.

How successful do you want to be?

There’s a lot of internet sound with the multiplication of platforms and steady increase of users.¬† To stay in the search game, good, thoughtful content, frequently published and shared with additional unique lead-in content is critical. Auto posting across platforms is possible, but making sure you’re treating fans, followers and friends as such. These are the people who have voluntarily opted in to your content. Provide value to them and make them feel special.

So how often should we post, you ask, still, you ever-persistent people!

Minimum goals:

  • Blog 3x a week
  • Facebook 12x a week
  • Twitter 24x a week

Give that formula a whirl and let me know if you see your traffic increase (you will; I just like to hear it.)

Social Media Tip of the Day: Don’t be a Douche

By Social Media

I’m working along, doing what I do, minding my business, and then I see this:

Best. Endorsement. Ever.

Also, before you get offended, the slang definition of “douche” is less offense-making than the non-slang, so consider: “The term refers to a person, usually male, with a variety of negative qualities, specifically arrogance and engaging in obnoxious and/or irritating actions without malicious intent.”

I do, here on Change the Conversation, try to redirect acts of douche-baggery when I encounter them.

Thanks, Dwight, for the recognition.

Tweeting for Help: Using Twitter in an Emergency Can Work

By Social Media

My friend Leigh Fazzina just used Twitter as a rescue tool. Leigh took a bad spill from a bike in an unfamiliar area with limited cell reception. Leigh has a strong network of followers on Twitter and when she couldn’t contact emergency services using her phone, she was able to tweet; her followers responded and sent an ambulance to find her. Leigh is recovering with bumps, bruises and muscle soreness.

The story was covered by USA Today where some commenters have missed the point entirely.

What Leigh did was resourceful and because of the relationships she’s initiated, nurtured and maintained, she had a solid, reliable, caring group of people she could contact when she was unable to reach anyone else with any other more conventional method.

I had a similar, though non-emergency experience when our kayak was stolen a couple of weeks ago. After alerting police, I tweeted to my followers (who retweeted) until someone located our stolen property, thus starting the process of prosecuting the thief and recovering our kayak.

Twitter, and the networks it creates and allows one to maintain, is fantastic. If you don’t get it, you’re just missing out. That’s all.