When I was in college (in the early 90s btw — think of me sporting flannel), I was part of a literary group. This group would host a couple of poetry readings each year and one year, one of the goofballs I shared this group with suggested we call the event The Vertical Soup Exchange.
This suggestion was made after the typical round of silly brainstorming, but when he said it, we all said, “Yes. That’s it.” And so it was.
Then, and now, Vertical Soup Exchange means nothing. It’s just a collection of words that sound kind of nice together. But I’ll tell you, it caused MAYHEM.
The administration of the small, private, liberal arts college were convinced (CONVINCED!) that the phrase meant something. They implied that it was possibly dirty. They suggested that it was somehow inappropriate. They made noises about shutting the thing down.
A poetry reading.
What rebels we were.
My point: sometimes there IS NO MEANING. Sometimes, there’s no intent. Be careful when you go looking for hidden meanings; they may all be coming from your head, not the writer’s.
A client told us a horror story from her previous job. The team was preparing…
There's an opportunity to earn respect and brand recognition through offering NOT to contact customers…
As we begin the eleventh year of business for Jaggers Communications, I can't help but…
There are a few key stages in which a marketing audit can best benefit your…
The worst messages in a crisis are those that are vague, provide incomplete information, and…
On January 6, 2021, the U.S. House of Representatives voted to adopt gender-neutral language in…