How Not to Commit Social Media Suicide

By September 27, 2011Public Relations, Social Media

I met with a couple of bright young women today, eager to launch a new business and putting some early thought into social media strategy to support it. One of them expressed concern over committing a social media faux pas — or, as she called it, “social media suicide.”

I thought that was funny and said (truly, I’m not even making this up) that she’d just named the title of my next blog post. . . .

Here are five ways to avoid committing social media suicide:

  1. Think before you publish. Seriously. Sometimes, if you recognize you’re reacting in the heat of the moment, it’s best to let a reactive post sit overnight. Sleep on it. Often viewpoints are clearer the morning after.
  2. Be true to yourself. If you are consistent, believe in what you share and maintain control of your own account, there’s little to be sorry for.
  3. Pay attention to what’s being said. If a national disaster is occurring, don’t be the lone voice sharing your drivel about what you are having for lunch.
  4. Don’t (for the love of all that is good and holy) tweet, thinking you’re DMing, take pictures of your junk (of any variety) and share them online. Jeez!
  5. Don’t ignore reply messages, mentions of your brand, direct messages or other contact to give you a frame of reference for the tone of the conversation.

It seems pretty dramatic, but social media users are a ruthless bunch. Paying attention is important. See: Five Ways to Avoid a Social Media Spanking.


  • KenMueller says:

    It’s funny, the more I write about Social Media, the more I read about it, and the more I immerse myself in it, two words keep coming to mind: common sense. Just about everything you write about, I write about, and WE are writing about, seems so painfully obvious. It all just makes sense. If we could just tell people to use their heads and common sense, we’d see a lot more success in the social realm.

    then again, if that happened, we’d be out of business and wouldn’t be writing our book!

  • adebrunner says:

    Good post. Also, I totally agree with Ken and I’m thankful that despite everyone having everything they need to succeed in SM, they are still intimidated. Quick note on number 4. though. Can we just agree that no junk-pics should be taken on any internet-enabled device “just in case”?

  • khall27 says:

    Ha, great title indeed! As I read through your steps, it came to me that if you modified them a bit they’d transfer easily into a post about how not to commit relationship suicide (especially #1 and #4).