Categories: Communications

Communication Gaffes: How to Handle the Misses.

A time or three in the last couple of weeks I’ve been called out for content I’ve posted on social media platforms. It’s sometimes easy to catch foot-in-mouth disease or to realize, later (much, much later) that out of context, something I’ve said seems really, really bad. Or a double entendre exists that I hadn’t considered at the time. Or someone other than the intended recipient is reading the message. Or that I simply didn’t communicate as plainly, clearly or with enough characters to make it make sense to anyone who might read it.

In other words, I had a couple of anxious moments in the last few weeks.

And I share this not only to tell you that I’m human, and that it takes constant vigilance and thoughtfulness to communicate effectively, well, and always appropriately. And sometimes, mistakes are made.

So what did I do, in the face of this? Well . . . I apologized. And I reviewed the context and the content to see how I could avoid the same scenario in the future. I edited some content where appropriate and changed some settings. I created some additional parameters for myself and without changing my level of engagement, have made some decisions about sharing that are going to change my interaction a bit.

I think in any communications practices we’re all going to misstep, be misunderstood, misfire or flat out make a mistake but owning it, and fixing it, is the only way to move forward.

 

Marijean

Marijean Oldham (Jaggers), a social media specialist and public relations professional, is president and CEO of Jaggers Communications LLC, a strategic communications firm based in Charlottesville, Va.

Recent Posts

What Is PR, Really? How Ethical Public Relations Actually Grows Your Business

Public relations has a reputation problem. When most people think of PR, they picture crisis…

2 weeks ago

The Hidden Cost of Familiarity: Why Fresh Eyes Catch the Errors Your Team Misses

Every communications professional has a version of this story. A client told us about a…

3 months ago

Marketers: Be Mindful of Mother’s Day

There's an opportunity to earn respect and brand recognition through offering NOT to contact customers…

4 years ago

2021 in Review: From a Beer Brewed to Pair with Duke’s Mayo to Leadership Changes

As we begin the eleventh year of business for Jaggers Communications, I can't help but…

4 years ago

When Should Your Organization Conduct a Marketing Audit?

There are a few key stages in which a marketing audit can best benefit your…

5 years ago

In Crisis Communications, Transparency is Key

The worst messages in a crisis are those that are vague, provide incomplete information, and…

5 years ago