Categories: Social Media

How to Create a Good LinkedIn Summary: Six Great Examples

A follower from the field asked for some direction in creating a “good” summary for his LinkedIn profile. I was stunned at how long it took me to cull some great examples from the wealth of crap out there. Seriously people; don’t you care what people see about you online?

I tried to mix it up a bit, people in industries other than my own and both men and women. Take a look at the few I pulled; I’m curious to know your thoughts. A few were (as you’ll see below) written in third person which is NOT my preference.

From Jay Baer:

Jay Baer is a social media strategist, author and speaker and President of consultancy Convince & Convert.

Founder of five companies, he’s worked with over 700 brands since 1994, including 26 of the Fortune 1000.

His Convince & Convert blog is ranked among the world’s top marketing resources. He’s the co-author of the new book The Now Revolution: 7 Moves to Transform Your Business with Speed, Smarts & Social Media. He’s on Twitter as @jaybaer

From Tom Blue:

Tom Blue is an innovator, entrepreneur, blogger, life-long student of marketing and sales, and on occasion – a teacher of these subjects. Professionally, he is dedicated to assisting businesses in achieving growth through new initiatives and the design and execution of innovative marketing and business development programs.

He began his career in the marketing agency arena, playing a leadership role with Virginia-based database marketing firm Response Marketing Group and transitioned into the entrepreneurial realm in the mid-90s. He has since been instrumental in the launch of several new ventures related to healthcare, marketing, and technology.

A frequent speaker on the subjects of online and traditional marketing, business development, and new product launches, Tom has appeared on the Fox Morning Show, ABC News, CNet Live Radio, The New York Times, Industry Standard, WebProNews, Wired, and numerous other news programs and publications in connection with his work.

From Elizabeth Keserauskis:

A seasoned marketing strategist and communicator, my goal is to keep a steady stream (ok, fire hose blast!) of new business and marketing challenges in front of me. Though the bulk of my experience is in higher education, I have worked with B2B and B2C companies in a wide variety of fields.

Kevin Kurzendoerfer:

My passion as a leader is to develop teams and create systems that empower organizations to the highest level of performance.

Most recently, my enthusiasm has taken me into the online retail sector where the power of reliable systems, passionate leadership, and a data-driven approach translates into creating a business that supplies high-quality, local food to thousands of customers.

From Amber Capron:

I love helping nonprofit organizations build partnerships and obtain funding so that they can carry out their mission and make a difference.

I understand the reality of working with nonprofits and the financial challenges that they face. I have insight into Virginia’s fundraising landscape, gained through my work as campaign manager and finance director for local, state and federal campaigns, and at statewide and national nonprofits. I also have experience developing and implementing communications strategies for multiple projects, with diverse audiences, including donors, members, subscribers, board members and industry stakeholders.

And perhaps my favorite, ever, from Dave Donohue:

Busy launching a company currently in stealth mode.

Any nominations for great summaries? Or really significantly terrible ones? (those are always fun to see, too).

Marijean

Marijean Oldham (Jaggers), a social media specialist and public relations professional, is president and CEO of Jaggers Communications LLC, a strategic communications firm based in Charlottesville, Va.

Share
Published by
Marijean

Recent Posts

The Value of a Fresh Pair of Eyes

A client told us a horror story from her previous job. The team was preparing…

3 years ago

Marketers: Be Mindful of Mother’s Day

There's an opportunity to earn respect and brand recognition through offering NOT to contact customers…

3 years ago

2021 in Review: From a Beer Brewed to Pair with Duke’s Mayo to Leadership Changes

As we begin the eleventh year of business for Jaggers Communications, I can't help but…

3 years ago

When Should Your Organization Conduct a Marketing Audit?

There are a few key stages in which a marketing audit can best benefit your…

3 years ago

In Crisis Communications, Transparency is Key

The worst messages in a crisis are those that are vague, provide incomplete information, and…

4 years ago

It’s Time to Adopt Gender Neutral Language in Business

On January 6, 2021, the U.S. House of Representatives voted to adopt gender-neutral language in…

4 years ago