Thanks to the popular A & E television show Hoarders we’ve learned about the behavioral condition that leads people to compulsively save, well, everything. The show features
unlivable homes stacked and overflowing with stuff.
There’s another kind of hoarder, though. The person who, on the surface and by all visual accounts isn’t a hoarder at all; this person may be a digital hoarder.
One of my clients sheepishly admits to this behavior. She has emails in her inbox from 2008. (It’s currently December, 2011). To find any kind of correspondence in that archive she needs to do a virtual Cirque du Soleil move and frequently is still unable to locate the desired content.
The correspondence is layers deep, mostly disorganized and completely overwhelming to her but she’s been, thus far, unwilling to let go of those electronic files and clean out her communications storage shed.
We’re making a date in 2012 to stage an intervention and get her on a better path of managing her email communications. I’m a big believer in the “touch it once” approach. There should only be three possible actions for any message:
I’m also a big fan of extensive filtering and rule-creation to automatically manage a ton of incoming messages. It’s effective, efficient and makes for a much more productive method of communicating via email.
A client told us a horror story from her previous job. The team was preparing…
There's an opportunity to earn respect and brand recognition through offering NOT to contact customers…
As we begin the eleventh year of business for Jaggers Communications, I can't help but…
There are a few key stages in which a marketing audit can best benefit your…
The worst messages in a crisis are those that are vague, provide incomplete information, and…
On January 6, 2021, the U.S. House of Representatives voted to adopt gender-neutral language in…