Categories: MarketingSocial Media

Two Great Options for Running Promotions and Contests on Facebook the Right Way

I know, I know; I’ve been railing on the many businesses violating Facebook terms of service for some time. I’m done. I’m trying to be more positive here and in doing so, want to share two GREAT options we all have for running contests and promotions on Facebook the right way.

Offerpop is a great option — free up to 100 fans/followers and very low priced for larger audiences, this tool gives you a great selection of ways to market your business.

Promotions like photo contests, quizzes, deals, fan profiles and more can be easily run from the Offerpop dashboard.

For more advanced users there’s ShortStack. It’s more complex and easier for the experienced user to navigate, but if you’re starting out with fewer than 2,000 likes on a Facebook page (that’s a lot) it’s a good, free option.

We have clients who have used Offerpop happily and recommend it — if you launch a trial campaign let us know — we’d love to get your feedback on these tools.

Marijean

Marijean Oldham (Jaggers), a social media specialist and public relations professional, is president and CEO of Jaggers Communications LLC, a strategic communications firm based in Charlottesville, Va.

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