How to Handle a Client that Won’t Take Your Counsel

My friend Ken and I were chatting via instant messenger while working last night. An excerpt of our conversation follows:

Ken Mueller and his mom in a recent photo

Sent at 8:00 PM on Tuesday
Marijean: so serious question
when you have a client who WILL NOT DO what you recommend and it’s obvious
do you:
a) dump the client
b) make sure no one knows they are your client
or
c) let people know they’re a client and let the cards fall where they may
(maybe this is a blog post?)
Ken: hold on
mom
Marijean: HI MOM!
Ken: ha
Sent at 8:04 PM on Tuesday

Our conversation was delayed while Ken talked to his mom on the phone and I forged ahead turning my question into this blog post. I’m curious what other PR people and social media professionals think about this. What do you do when it’s really evident that a client you’re working with is NOT taking your counsel? It’s embarrassing, right? Clients can’t change overnight, obviously and sometimes behavior or cultural changes must happen before client communications are up to snuff . . . but while they’re getting up to speed, what’s your approach?

Thanks in advance for the input — and everybody, say “Hi!” to Ken’s mom!

 

 

Marijean

Marijean Oldham (Jaggers), a social media specialist and public relations professional, is president and CEO of Jaggers Communications LLC, a strategic communications firm based in Charlottesville, Va.

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