How to Note the Holidays Professionally

By November 7, 2019Marketing

Happy holidays! I know it seems a tad early, but it’s the right time to get rolling on any plans you may have as a business, to celebrate the season. If you send out a card or purchase gifts for clients, there’s limited time to update your list and make sure all your names and addresses are correct.

Our favorite end-of-year mail comes from clients, vendors, and partners with a personalized touch. Cards that reflect the company’s brand are delightful. Handwritten notes are extra-special. Work with a design partner to get the look of your holiday message just right. While we like a whimsical approach, don’t stray too far from a professional look, or from your brand. The recipient should be able to recognize pretty quickly who has sent a holiday greeting!

Gifts can be expensive, so we get it if you skip the gift altogether. Some clients, however, certainly rate a gift of food or other thoughtful treat. Remember if you’re going the food route, there should be enough to spread around to all employees. (A client told me about the dozens of fruit baskets they receive from their various clients and vendors and invited me to make off with one when I visit in December. It’s worth noting: maybe fruit baskets are too often given. If you’re considering that this year, take a more creative approach.)

Do you have a typical plan for tackling the holidays? We hope you do.

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