How to Share Changes to Your Business Due to COVID-19

Our clients are adapting as quickly as possible and we’re sure you are, too. To help you get the word out about what’s different about what you offer, here’s a quick checklist.

  1. Make sure you publish a note about the changes to your business on your website. It is the best place for people to find information about whether you are open and when, and what they can expect you to offer at this time. Make sure you include an “effective” date so people know when the changes took place. It’s helpful if you can easily make changes to your website yourself. If you need help with this, please let us know.
  2. If you don’t have a social media presence for your business yet, now is most certainly the time to establish one. With everyone but essential workers working remotely, we’re all eager to stay connected using social media.
  3. Use your social media channels to share both the link to your website where visitors can find out what changes there are to your business due to the COVID-19 pandemic, and brief details about those changes. Share content about your team — there has never been a better time to put a face to and humanize your team, than a time when we all crave human connection and need to see that by engaging your business, you’re helping people in the community remain employed.
  4. Be clear in your message about the changes. Skip explaining why things are different — we’re all perfectly aware of the stay-at-home orders and the pandemic (link to the CDC site or other relevant information if you must) — and get right to the heart of what’s different. Lead with what you ARE doing during this time. Follow with what you ARE NOT. 

We hope these ideas are useful in your communications and as always, please let us know if we can assist.

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