How to Work with a PR Firm During the Pandemic

Business has changed for just about everyone, including the team at Jaggers Communications. You may be wondering what a PR firm can do for you while you are under quarantine and everything is so dramatically different.

Here’s what we’ve been working on with our clients to help them through this most unusual time:

1. Planning for emergency and crisis communications: No one planned for the pandemic, so for our clients, we worked on developing emergency plans for the businesses themselves, then the communications language needed to share those changes with customers, staff, and other stakeholders.
2. Thinking through your pivot: As communicators, we are problem solvers. We were born for this kind of work. Let us put our creative skills to the test by working with you to discover what you CAN do to earn money while setting aside the work that you can’t (for now).
3. Refreshing your web content and SEO: Projects that have been on the back burner, like refreshing website content and boosting SEO, are perfect for the WFH era. We’ll take a look at what’s happening with your online presence and get it working for you, even better.
4. Keeping your team informed: It may be the most important element of your communications right now, and the hardest. We are available to help you communicate the hard decisions, the bad news, and even the hopeful stuff, as we continue to navigate through this global nightmare, together.
5. Discovering your newsworthy angle: Reporters are covering COVID-19 24/7, and while news relevant to that is welcome if you have it, they’re also hungry for other news. We can think through what news you can tell now, and help coordinate a virtual interview or media opportunity.

We’re happy to help you continue your work, as we continue ours.