It’s both the most obvious and most neglected discipline on the social web. As a business, it’s SUPER important to know what people are saying about your brand, your industry and your leadership online. As an individual, your professional appearance makes a huge (and sometimes first, and last) impression.
When was the last time you looked at your LinkedIn profile? Have you looked at how many times OTHER people have been looking at your profile? Do you like what they’re seeing? Does your profile demonstrate the true path of continuous self-improvement you’ve been on?